Futurum’s lead analyst Shelly Kramer explores PROS recent acquisition of digital marketing platform EveryMundo and why that’s great news for customers focused on omnichannel marketing and delivering best in class customer experiences.
Treasure Data’s CDP for Service Platform Dedicated to Contact Centers is the Right Solution at the Right Time
Futurum’s lead analyst Shelly Kramer breaks down Treasure Data’s launch of CDP for Service, a new CDP platform designed to empower customer service teams with real-time data and insights needed to deliver personalized customer experiences with insights on why this offering is the right solution at the right time.
Google Cloud Rolls Out Google Cloud Retail Search Functionality, Delivers Big Assist to Retailers
Futurum lead analyst Shelly Kramer offers insights on Google Cloud’s rollout of Google Cloud Retail Search functionality, delivering a big assist to retailers by serving up Google-quality search functionality on their own digital properties.
Five9 Announces Updates to Practical AI Solutions for Low-Code Developments for Contact Centers
While it’s been an exciting week for Five9 with news of its impending Zoom acquisition, the company has made some important updates to practical AI solutions for low-code developments for contact centers that are newsworthy as well. Futurum’s Shelly Kramer walks through the updates and provides her analysis here.
Sevis Systems’ Trusted Caller ID Solution Aims to Restore Enterprise Control Over Broken Mobile Caller ID Experiences
Sevis Systems’ Trusted Caller ID solution aims to restore enterprise control over broken mobile caller ID experiences. Futurum’s Olivier Blanchard walks through Sevis’ Systems new offering and its value proposition of helping enterprises not only achieve significant operating cost savings within their contact centers, but also potentially deliver better customer experiences.
Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty
Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
CES 2021: The Mudra Band and how Wearable Devices Defining the Future of Immersive Customer Experiences
From consumer CX to industrial applications, from creating more immersive experiences to bringing accessibility to people with disabilities, the Mudra Band was one of the highlights of this year’s virtual CES show for Futurum’s Fred McClimans. He writes, “I think this tech has tremendous potential and expect it to play a significant role in our daily lives, perhaps sooner than many might have anticipated.”
5 Tech Trends Keeping CMOs Awake at Night
While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.
4 Key Customer Experience Metrics Brands Should Be Tracking
Here are 4 metrics brands should keep their eyes on in order to deliver a great customer experience to customers.