Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
Big Tech has a tremendous opportunity to execute a quick pivot and embrace a whole new way of connecting with customers and prospects. With in-person events out for the foreseeable future, here are some ways tech brands can get creative and deliver some significant value at the same time.
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.
With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data.
CIOs and CMOs need to work together to build the right infrastructure to support their analytics needs. This article explores the CIO/CMO convergence that needs to happen.