Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
3 Opportunities For CMOs To Capitalize On In 2021
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
How Marketing is Changing (and must) Change for Big Tech Moving Forward
Big Tech has a tremendous opportunity to execute a quick pivot and embrace a whole new way of connecting with customers and prospects. With in-person events out for the foreseeable future, here are some ways tech brands can get creative and deliver some significant value at the same time.
What Should CMOs Focus on in 2020?
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.
Why CMOs Need to Be Involved in Privacy Policy Creation
Marketers gather and use most of the data pulled by businesses, however, it’s essential that they begin to take a leading role in crafting privacy policy.
Are CMOs Going Extinct?
With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.
Customer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
CMOs and IoT: Can This Technology Improve Marketing?
IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data.
CIOs and CMOs: Achieving Convergence of Infrastructure and Analytics
CIOs and CMOs need to work together to build the right infrastructure to support their analytics needs. This article explores the CIO/CMO convergence that needs to happen.
