Futurum principal analyst Shelly Kramer covers the launch of Zoho Marketing Plus, Zoho’s unified marketing platform designed to help marketing teams more effectively collaborate, manage campaigns and campaign analysis, offer improved customer experiences and, perhaps most importantly, help CMOs drive business growth.
3 Opportunities For CMOs To Capitalize On In 2021
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
5 Tech Trends Keeping CMOs Awake at Night
While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.
How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
How Customer Data Platforms Play A Role In Securing Big Data
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
Here are some insights on how Martech is enabling enterprises to overcome market challenges.
What Should CMOs Focus on in 2020?
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.
Are CDOs Replacing CMOs?
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
Customer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.