Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …
3 Ways Change and Innovation Drives Digital Transformation
It is a widely accepted fact that companies who are resistant to change cannot compete with those who accept rapid change. Think about where your company was a year ago. What about six months ago? Last month? Have you changed? Have you innovated? If you haven’t you’re going to fall behind the competition, because I firmly believe change and innovation …
Modern CMOs Can Have It Rough. We’ll Tell You How to Power Through
What does it take to be a successful CMO in an increasingly demanding, highly digital, constantly changing marketplace? In short, it takes a lot—a lot of focus on digital transformation, a lot of movement, a lot of diplomacy, and a lot of grit. To rise to the top and keep organizations competitive, modern CMOs must be adaptable, innovative, and agile. …
Will CMOs Be Making The Tech Purchasing Decisions Soon
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, …
The Data is in, Marketers have Millennials all Wrong #SMACtalk
In the most recent episode of SMACtalk Live, Daniel and Brian dig into the myths that surround the millennial generation. We have all heard some of these myths; such as Millennials wanting to do everything online or that the generation as a whole are “Job Hoppers” that have no loyalty to their organization. In case you didn’t already know, by …
Creating More Productive Companies Through Workplace Gamification
Futurist Faith Popcorn claimed that 70% of large enterprises are using some type of workplace gamification to incentivize their employees. Gartner has estimated similar numbers. With gamification of the workplace, or “enterprise gamification,” today’s companies seem to have found a way to make everyday business tasks more fun and engaging. Does gamification really work within an enterprise framework? It sure does. At least, …
As Leaders Push for More Data-Driven Culture, CMOs Better Keep Up
Data or intuition? That seems to be the question for many of our business leaders today who say they want more analysis of data, while still putting great trust in their intuition when making decisions. With Big Data finding its way into just about every marketing conversation, Chief Marketing Officers are forced to react to the trend for more analysis. However, …
Should Internet of Things Mean Anything To Your Business?
With the rapid growth of wearables, and with more devices entering the online space every day, the “Internet of Things” (IoT) is a hot topic consuming business and tech conventions like wildfire. Though wearable gadgets like Google Glass have largely been brushed aside as superfluous devices, according to Pew Research, nearly 83% of tech experts believe that the use of …
C-Suite Revolution: Customer Officers and Data Officers Emerge As the Next Top Executives
Over the past few years, there has been a ton of talk about the emerging roles of the CIO and CMO. A Forrester report has revealed that CIOs are responsible for transforming businesses and spurring innovation, while CMOs are demonstrating excellent practice and added value in accelerating the marketing achievements of their organizations. Despite the transformative impact that CIOs and …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …