Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
Facebook Brands Instagram and WhatApp: Why, Because They Can!
Facebook has decided to rebrand Instagram and WhatsApp as “By Facebook” in order to push for app federation and to grow customer sentiment.
What the Future Holds for OTT HD Video Streaming
OTT HD Video Streaming is taking over! Lets look at what the future holds for this exciting addition to broadcast.
Analyzing The Increase In Digital Trust Initiatives
In the digital age, companies depend on how well they can develop and maintain consumer trust. Let’s take a look at the increase in digital trust initiatives.
Make Sure Your Marketing Stack is Working for You
You most likely have a marketing stack of some form at your company. Here are 3 ways to ensure that it is working FOR you.
How Amazon is Going to Shake Up the Ad Industry
Brands and their agencies bank on knowing their customers. After all, delivering a winning customer experience—a must for organizations that want to compete for consumers’ attention in this increasingly digital marketplace—is all about tailoring message and delivery. Understanding customer personas, habits, preferences, and tendencies is critical—this knowledge drives campaigns, sells products, and makes advertisers money. In short, it is the business of advertising. …
6 Video Marketing Trends for 2017
Video marketing is an integral addition to any digital marketing campaign. This comes as no surprise, considering that over 100 million people view online videos each day. As stated in an article we published on The Marketing Scope, video stats are booming, and are only poised to increase with every passing year. This year itself, online videos are predicted to …
Real-Time Feedback and Gamification Drive CX in the Call Center
I have a friend who worked in a call center for quite a while early in her career. Call centers are not for the faint of heart, I assure you. Center employees bear the brunt of the stress, anger, and frustration of customers but rarely have the authority to do much about it. Wait too long to give positive feedback to a …
5 Change Management Steps for A Simpler Omnichannel Journey
By: Ashley Chemtov, Content Marketing Coordinator, Jesta I.S. The world of retail has been revolutionized by omnichannel commerce, as what was once a buzzword has now become the industry standard. To remain competitive, retailers must link the physical store to the digital world for a connected shopping journey. While it’s clear that unified commerce is the backbone of a successful retail …
Just How Techy Is Your Marketing Department?
Technology isn’t just for your IT department. Marketing technology, or MarTech, is a hot topic, especially as organizations ready their 2017 budgets. Why should your business pay attention to the marketing automation trends for the coming year? Companies have access to an increasing amount of data about consumers, and applying that data via advanced applications like target account list building, …
- Page 1 of 2
- 1
- 2