Futurum’s principal analyst Shelly Kramer covers the opening of Oracle Industry Lab with emphasis on Oracle’s cutting-edge technology partners and the innovative potential of immersive technology solutions for sustainability and productivity challenges.
Futurum analyst Michael Diamond covers Qualcomm CEO Cristiano Amon’s announcement in his MWC 2022 keynote of a partnership with ByteDance, TikTok’s parent company, coupled with insight on his vision on how the firm’s Snapdragon chips and Spaces XR Developer Platform will play a key role the global Metaverse market in the future.
Futurum’s Steven Dickens provides his take on IBM’s continued support of the Wimbledon tennis championships. IBM is delivering AI-driven enriched fan experiences delivered through IBM Watson and hybrid cloud services to engage new and existing tennis fans globally.
From consumer CX to industrial applications, from creating more immersive experiences to bringing accessibility to people with disabilities, the Mudra Band was one of the highlights of this year’s virtual CES show for Futurum’s Fred McClimans. He writes, “I think this tech has tremendous potential and expect it to play a significant role in our daily lives, perhaps sooner than many might have anticipated.”
Let’s take a look at the areas of business that could see the biggest impact from implementing immersive technologies.
The New Year is upon us and with a new year comes another edition of CES. What will be some of the biggest themes of CES 2020? An in depth look to the trends that will shape CES 2020.
Mercedes-Benz USA launched an interactive experience powered by Augmented Reality and voice technology at the U.S. Open. Technology is transforming the automotive industry in exciting ways, and AR is one of the most exciting. This is a smart way to showcase what’s possible (and of course, tap a base of prospective customers).
Optimizing your business with technology is not the same as digital transformation with a customer centric approach. Next generation technologies can enable digital transformation if they are properly utilized.
Mixed Reality has seen a wave of hype, often followed by market skepticism. This year, new products with more practical use cases are showing the potential for Mixed Reality to see a real growth of adoption – if the right applications are made the focus.
Throughout the rest of 2018, small to mid-size businesses (SMBs) are expected to continue to increase their usage of cloud services for data storage, file hosting and sharing, web-based email and customer relationship management — in other words, almost every essential function of business. A vast majority of SMBs are already using at least one cloud-based application, and that number …
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