Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
Why The European Commission’s Antitrust Case Against Apple Is A Lot More Dangerous To The Tech Sector Than It Seems
Futurum’s Olivier Blanchard on why the European Commission’s antitrust case against Apple is a lot more dangerous to the tech sector than it seems.
For Its Critics, Amazon Can Never Do Enough
The main question where Amazon is concerned is how Amazon serves both investors and the greater good. This year we are likely to find out.
Intel’s New Ads Target Apple M1 With Former Mac Spokesman Justin Long
Intel has rolled out a new campaign targeting Apple’s M1 deficiencies using long time Apple spokesman Justin Long.
Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty
Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
European Smartphone Market Down 14% YoY in 2020, Xiaomi and Oppo Appear To be Gaining on Samsung
The European smartphone market is down 14% year over year in 2020, and Xiaomi and Oppo appear to be gaining on Samsung. Futurum’s Olivier Blanchard takes a look at the numbers, the market, and what’s ahead.
What Voice Assistants Trained to Understand Atypical Speech Mean to The Future of Work
As remote collaboration continues to become the new bedrock of digital collaboration, voice-processing technologies are increasingly embedding themselves in the very platforms that organizations depend on for those types of communications. Improving the accuracy of voice-processing technologies by applying lessons learned from adapting to atypical speech will have significant impact across the board. Futurum’s Olivier Blanchard takes a look at what voice assistants trained to understand atypical speech mean to the future of work as well as a dive into some of the projects currently underway.
Apple Search for Automotive LiDAR Supplier Fuels New Rumors About Project Titan
Futurum’s Olivier Blanchard on Apple’s search for automotive LiDAR supplier fueling new rumors about Project Titan. While it may make more sense for Apple to stay in its consumer electronics lane, where it could focus on building a first rate Smart Home ecosystem to displace Alphabet and Amazon, and make XR cool enough to displace Microsoft, Oculus (Facebook), and potentially other consumer electronic giants like Samsung, Sony, HTC, and more, the real flex play for Apple this decade, its boldest hard swing for the fences, lies in entering the automotive market to take on Tesla.
Apple M1 Vulnerability Opens Debate On Homegrown Silicon Risk
Apple M1 vulnerability “Silver Sparrow” has opened discussions as to the M1 and Apple’s security risks as it moves to homegrown chips.
With Gelsinger as New CEO, Intel Gets an Engineer Who Can Bring Back Innovation
Pat Gelsinger, Intel’s New CEO with eight patents to his name, will aim to narrow the gap to competitors AMD and NVIDIA.