Oracle introduces MySQL HeatWave immediately providing the extensive automation, unparalleled performance, scalability, lower costs, and blended OLTP/OLAP workload optimization advantages that completely snow under any Snowflake database service offering. Futurum’s Ron Westfall examines why MySQL HeatWave compares so favorably against Snowflake across key performance and price/performance metrics that gives Oracle a virtually insurmountable competitive edge.
Oracle Support Rewards Entices Customer Acceleration of Cloud Journey
Oracle introduces Oracle Support Rewards developed to enable customers reduce their Oracle technology license support bill by up to 33 cents for every dollar spent on Oracle Cloud Infrastructure (OCI). Futurum’s Ron Westfall analyzes why the new Oracle Support Rewards program further differentiates OCI against hypescaler foes and Oracle’s applications portfolio against key enterprise application rivals, bolsters the defense of its extensive Applications Unlimited customer base, and provides tremendous value to customers.
Oracle Growth Accelerates in Fiscal Q4 on Strengthening Cloud Performance
Oracle saw its revenues grow 8% and its EPS saw a big jump a the company continues to gain momentum in its cloud and applications business.
Oracle Autonomous Data Warehouse Rains on Snowflake’s Cloud Data Platform Parade
Oracle Autonomous Data Warehouse delivers the full spectrum of capabilities that organizations require to advance their cloud data warehouse journey without compromise. Futurum’s Ron Westfall analyzes and examines why the Oracle Autonomous Data Warehouse is clearly differentiated in relation to the Snowflake Cloud Data Platform solution, delivering a competitive edge across the key evaluation criteria areas of cost governance, real-time data warehouse workload agility, data integrity, and ML integration.
Apple’s Privacy Updates Push CMOs Into A Cookie-Less World
Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
Oracle Cloud Infrastructure Exercises the Right to Bear Arm
Oracle unveiled its first Arm-based compute offering OCI Ampere A1 Compute, aiming to guide the porting of open source projects to Arm technology for price-performance and efficiency gains. Futurum’s Ron Westfall analyzes why the Arm architecture is gaining a broader presence across data center server processor architectures, how OCI attains competitive differentiation through the new platform, and why OCI’s main rivals need to counter the move.
Oracle and Red Bull Racing Partner to Advance F1 Analytics
In an effort to use analytics to drive higher performance and better outcomes from its F1 team, Red Bull Racing has partnered with Oracle.
Oracle Autonomous Data Warehouse: Ready to Power More Self-Driving Cloud Data Warehouse Adoption
Oracle Autonomous Data Warehouse (ADW) is better positioned now to power ecosystem-wide adoption of self-driving cloud DW platforms through the addition of new capabilities. Oracle ADW will compel rivals to counter Oracle with their own autonomous DW portfolio developments, particularly around offering post-SQL cloud DW capabilities that fulfill the ease of use and minimal administration demands of organization of all sizes.
Oracle Meets Expectations, Raises Dividend as Momentum Grows
Oracle delivered at expectations this quarter while seeing strong growth in its Cloud and SaaS offerings driving 3% revenue growth.
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.