Over the past few days there were several interesting stories that broke on AWS, Microsoft, Salesforce, and Lattice Semiconductor.
Microsoft Windows 11 — Focused on Ease, Productivity, and Creativity
The Microsoft Windows 11 has finally, and officially, been confirmed by Microsoft, with the company promising availability as a free upgrade to Microsoft 10 users first, and available in the wild sometime in October, with new hardware running the OS. Futurum’s Shelly Kramer breaks down the nuances of the “next generation of Windows” announcement from Microsoft, clearly focused on ease, productivity, and creativity.
The Problem with Congress’s 5 New Antitrust Bills Aimed at Reining In U.S. Big Tech
Last Friday, House Democrats introduced five new antitrust-style bills aimed at curtailing the market dominance of U.S. technology companies. Futurum’s Olivier Blanchard breaks down the nuances of the bills, outlines the problems with each, and shares thoughts on the challenges ahead.
EU to Introduce Digital Wallet Initiative Ahead of US, Sets First Major Milestone for 2022
The EU will introduce a digital wallet initiative ahead of the US, setting a first major milestone for 2022. Futurum’s Olivier Blanchard covers the many nuances of that initiative, including Qualcomm’s prescient 2019 updates to its Snapdragon 855 Mobile Platform and subsequent security clearance, what’s likely ahead there, as well as whether the EC will back down at all in its crusade against major US tech companies, whose assistance will no doubt be needed here.
Microsoft’s Rebranded Azure Virtual Desktop: The Future of Work is Hybrid
Microsoft has announced the rebranding of its Windows Virtual Desktop to Azure Virtual Desktop. Futurum Research analyst Fred McClimans dives into the reason behind this rebranding and how it reflects the new post-pandemic hybrid physical/virtual work model while also offering a new SaaS-based revenue stream for third-party application developers.
New Qualcomm-Microsoft Snapdragon Developer Kit Announcement Signals Growing Enterprise Buy-In for Always-Connected Compute Platform
The new Qualcomm-Microsoft Snapdragon developer kit announcement signals growing enterprise buy-in for an always-connected compute platform. Futurum analyst Olivier Blanchard breaks down why the market is hungry for good enough performance laptops and explains Microsoft’s interest in Qualcomm’s Snapdragon compute platform.
Microsoft Build Updates: Power Platform, Power FX, and Azure Synapse Link
Recently Microsoft published it’s Book of News at Microsoft Build. It’s an annual guide to upgrades and enhancements that were announced at the event. These spanned the entire Microsoft developer platform including Visual Studio, GitHub, Microsoft Azure, Power Platform, Windows, and Microsoft 365.
Apple’s Privacy Updates Push CMOs Into A Cookie-Less World
Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
Qualcomm’s New Snapdragon 7c Gen 2 Compute Platform Brings Major Upgrade to Budget Laptops
Qualcomm’s new Snapdragon 7c Gen 2 compute platform brings a major upgrade to budget laptops. The platform’s specs on the whole look to be raising the bar for entry-level mobile compute platform performance and features.
Microsoft Adds Integration for D365 Customer Insights and MS Advertising
This week at the Microsoft Business Applications Summit, a new integration between Customer Insights and Microsoft Advertising was announced