The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big Data jumps comes in. Why? Big Data holds a goldmine of information on your target audience. This level …
Always On World Means Tech Companies Need to Organize the Cloud
What does an “always-on” world need? To make our hyper-connected world go round, it needs more mobility, data, access, tools, and collaboration. We live in an era of tools and apps. Accounting, email marketing, customer service, project management—literally every area of your business has access to apps to streamline business operation. As business becomes more demanding and complex, organizations fight …