View Post

Google Cloud Next ‘21: More Mature, Transformational, and Sustainable

In Cloud by Fred McClimansLeave a Comment

The Google Cloud Next ’21 event was an opportunity for Google Cloud CEO Thomas Kurian and Alphabet CEO Sundar Pichai to present the future direction of Google Cloud. Futurum Research analyst Fred McClimans breaks down the key announcements and explains how their focus on customer transformation and sustainability is a sign of Google Cloud’s growing maturity.

View Post

Epic Games v. Apple — U.S. District Court Rules Apple Can No Longer Prohibit Devs From Directing Users Away From App Store

In Technology News by Olivier BlanchardLeave a Comment

Futurum Senior Analyst Olivier Blanchard explains how the much anticipated U.S. District Court ruling in the Epic Games v. Apple case, along with the broader international push to combat potentially anti-competitive mechanisms built into popular operating systems, could fundamentally impact App Store revenue streams for tech giants like Apple and Alphabet’s Google starting this year.

View Post

Google Cloud’s BeyondCorp Enterprise Zero Trust Enhancements Are Designed to Boost Customer Trust

In Cloud by Ron WestfallLeave a Comment

Google Cloud introduced three new BeyondCorp Enterprise features designed to fortify customer zero-trust capabilities including providing their users with simple and secure access to key applications. Futurum’s Ron Westfall examines why the new features align with meeting growing ecosystem demand for zero-trust, can help drive SASE adoption, and strengthens Google Cloud’s competitive hand against rivals such as HPE GreenLake and Azure as well as especially AWS.

View Post

AT&T and Google Cloud are Ready for Prime Time 5G and Edge Computing Business

In Cloud by Ron WestfallLeave a Comment

AT&T and Google Cloud expand their 5G and edge collaboration targeting enterprises with a flexible combination of AT&T’s on-premises Multi-access Edge Compute solution and AT&T Network Edge Capabilities augmented by Google Cloud’s extensive edge PoPs and core proficiencies including Kubernetes container orchestration, AI/ML, data analytics, and ISV collaboration expertise. Futurum’s Ron Westfall analyzes why the expanded alliance boosts AT&T’s overall competitive prospects, especially in relation to main rival Verizon, and how AT&T now has the 5G and edge compute proposition needed to innovate immersive experiences and win more enterprise business.