Futurum Senior Analyst Olivier Blanchard highlights the just-announced Qualcomm-Google Cloud partnership aimed at accelerating neural network development for the connected intelligent edge. Blanchard explains how the partnership, which focuses on neural architecture search and brings Google Cloud’s Vertex AI NAS to Qualcomm’s powerful new Snapdragon 8 Gen 1 mobile platform, is expected to scale to high-growth mobile-adjacent segments like IoT, Automotive, and XR, essentially representing a significant forward leap in the development of the next fundamental technology layer: the connected intelligent edge. Qualcomm’s new Snapdragon 8 Gen 1 platform is the first SOC to do this.
Google Cloud’s BeyondCorp Enterprise Zero Trust Enhancements Are Designed to Boost Customer Trust
Google Cloud introduced three new BeyondCorp Enterprise features designed to fortify customer zero-trust capabilities including providing their users with simple and secure access to key applications. Futurum’s Ron Westfall examines why the new features align with meeting growing ecosystem demand for zero-trust, can help drive SASE adoption, and strengthens Google Cloud’s competitive hand against rivals such as HPE GreenLake and Azure as well as especially AWS.
Google Cloud Rolls Out Google Cloud Retail Search Functionality, Delivers Big Assist to Retailers
Futurum lead analyst Shelly Kramer offers insights on Google Cloud’s rollout of Google Cloud Retail Search functionality, delivering a big assist to retailers by serving up Google-quality search functionality on their own digital properties.
AT&T and Google Cloud are Ready for Prime Time 5G and Edge Computing Business
AT&T and Google Cloud expand their 5G and edge collaboration targeting enterprises with a flexible combination of AT&T’s on-premises Multi-access Edge Compute solution and AT&T Network Edge Capabilities augmented by Google Cloud’s extensive edge PoPs and core proficiencies including Kubernetes container orchestration, AI/ML, data analytics, and ISV collaboration expertise. Futurum’s Ron Westfall analyzes why the expanded alliance boosts AT&T’s overall competitive prospects, especially in relation to main rival Verizon, and how AT&T now has the 5G and edge compute proposition needed to innovate immersive experiences and win more enterprise business.
MWC 2021: Ericsson’s Google Cloud Alliance Bolsters Partnership Momentum
Announced at MWC 2021, Ericsson and Google Cloud are building out their alliance to deliver 5G and edge cloud solutions targeted at communications service providers (CSP) and key enterprise verticals such as automotive, transportation, and manufacturing. Futurum’s Ron Westfall examines why the partnership fulfills CSP strategic cloud objectives, including the policy of multi-cloud flexibility, and strengthen Ericsson’s hand against key 5G solution rival Nokia in supporting CSPs in their 5G cloud journeys.
Automation Anywhere Announces Early Access to Google Cloud-Powered Automation 360
Futurum’s Shelly Kramer covers the announcement by Automation Anywhere of early access to its Google Cloud-powered Automation 360 platform for Google Cloud customers. Automation 360 is the first cloud robotic process automation (RPA) solution resulting from the company’s partnership with Google Cloud, with a goal of enabling making automation easier for organizations to embrace and adopt.
Rackspace Elastic Engineering Unleashed, With a Goal of Transforming Cloud Managed Services
Rackspace introduces Rackspace Elastic Engineering to meet expanding customer demand for on-demand access to a dedicated pod of cloud engineers that align with their specific cloud implementation requirements as well as improving business outcomes and optimizing DevOps frameworks. Futurum’s Ron Westfall analyzes the competitive benefits of the new Rackspace Elastic Engineering proposition and why it bolsters Rackspace’s managed cloud services credentials, especially in multi-cloud environments, as well as the competitive impact on Rackspace’s key foes.
Cisco Eases Multicloud Burdens by Making SD-WAN Cloud Hub Part of Google Cloud
The new Cisco SD-WAN Cloud Hub with Google Cloud solution enables Cisco to capture more valuable mind share in the fast-growing SD-WAN market segment, bolstering its ability to claim and defend market share leadership in the fast-evolving SD-WAN space. Futurum’s Ron Westfall shares his insights on what Cisco’s chief SD-WAN rivals, VMware, Fortinet, HPE/Silver Peak, Versa, and Juniper/128T will need to address and explore moving forward.
Automation Anywhere, Google Cloud Partner to Expand RPA Use in the Enterprise
Automation Anywhere and Google Cloud have announced a partnership designed to expand RPA use in the enterprise. Futurum’s Shelly Kramer explores the partnership, its benefits, and the fact that RPA is, without question, a foundational part of digital transformation. That’s exactly the reason we are seeing much movement in the industry as a whole, especially among Big Tech.
Oracle Digital Experience for Communications Prepares CSPs to Lead Radical Transformation of Customer Experience
With the Oracle Digital Experience for Communications debut, Oracle is addressing the CSP top priority of driving and winning the CX battle across the digital ecosystem. This includes ensuring CSPs engage their customers through their preferred interaction channels, personalizing digital experiences and injecting agility into B2B2X engagements. The new solution is fully differentiated by the blending of OCI capabilities and Oracle telco software knowledge. Oracle meets CSP integration demands in hybrid cloud environments through support of TM Forum’s ODA and Open API initiatives, potentially accelerating CSP adoption and spurring CX innovation and digital ecosystem influence.