Futurum principal analyst Shelly Kramer explores Oracle Cloud Fusion’s integration of Oracle Unity customer data into its Oracle Service application in an effort to provide customer service agents with a unified view of their customers and enable better customer experiences.
Futurum’s lead analyst Shelly Kramer breaks down Treasure Data’s launch of CDP for Service, a new CDP platform designed to empower customer service teams with real-time data and insights needed to deliver personalized customer experiences with insights on why this offering is the right solution at the right time.
Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.
Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.
Just as consumer marketing teams have found AI-driven martech to help them reach their buyers where they are, B2B marketing teams are starting to realize that AI can do similar things to enhance their business customers’ journeys.
While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to pour resources into giving greater insights into customers through real-time data optimization. Here are some of the latest happenings and what they mean for CDP.
The coming year is going to see the continued impact of artificial intelligence. Here are four applications that we will see strong continued investment and adoption in 2021.
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