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Zoho Launches Zoho Marketing Plus, a Unified Marketing Platform Designed to Increase Effectiveness of Marketing Strategies

In Technology News by Shelly KramerLeave a Comment

Futurum principal analyst Shelly Kramer covers the launch of Zoho Marketing Plus, Zoho’s unified marketing platform designed to help marketing teams more effectively collaborate, manage campaigns and campaign analysis, offer improved customer experiences and, perhaps most importantly, help CMOs drive business growth.

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#SMACtalk 80: The Failures and Successes of Enterprise Software with Pega CEO Alan Trefler

In SMACtalk by Daniel NewmanLeave a Comment

In this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his “Pull no punches” approach to business, Alan makes for the perfect “SMAC” guest because he’s going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn’t only the CEO at Pega, he is also a chess master …

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It’s All About the Tech: Employee Advocacy Tools

In Technology by Meghan M. BiroLeave a Comment

Employee advocacy programs are like untapped marketing gold that can help build brand awareness and even drive revenue to your company. To ramp one up successfully, consider using one of the many tools that can put your employees to work for your brand, and measure the success of their efforts. First, though, are you familiar with employee advocacy programs? Employee …

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Are We Big Data Ready? Beyond the Easy Answers of Clicks and Response Rates

In Big Data by Marina ErulkarLeave a Comment

For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to grow a business. Factoring each business’s unique environment, opportunities, competition, resources, limits, etc. are all …

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Want to be a Star Marketer: Get into Operations

In Marketing by GuestLeave a Comment

Competency in operations and marketing leads to a serious boost in sales success. Why? Some traditional business silos are no longer standing up to the force of digital change and innovation, giving those who are room to rise. The path to the top is changing. reports that the road to the C-Suite passes through operations. Here at HP, my …

Gadgets Over Toys: Gen Z to Become the Next Data Mecca for Marketers?

In Big Data by Daniel NewmanLeave a Comment

When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a generation has meant a lot for big data. There’s a new group of up-and-comers, though, that may …