Futurum principal analyst Shelly Kramer covers the launch of Zoho Marketing Plus, Zoho’s unified marketing platform designed to help marketing teams more effectively collaborate, manage campaigns and campaign analysis, offer improved customer experiences and, perhaps most importantly, help CMOs drive business growth.
4 AI Trends Set To Accelerate In 2021
The coming year is going to see the continued impact of artificial intelligence. Here are four applications that we will see strong continued investment and adoption in 2021.
How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
How Marketing is Changing (and must) Change for Big Tech Moving Forward
Big Tech has a tremendous opportunity to execute a quick pivot and embrace a whole new way of connecting with customers and prospects. With in-person events out for the foreseeable future, here are some ways tech brands can get creative and deliver some significant value at the same time.
#SMACtalk 80: The Failures and Successes of Enterprise Software with Pega CEO Alan Trefler
In this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with Pega CEO, Alan Trefler. Known for his “Pull no punches” approach to business, Alan makes for the perfect “SMAC” guest because he’s going to take questions head on and leave the audience wanting more. At Pegaworld, we found out that Mr. Trefler isn’t only the CEO at Pega, he is also a chess master …
It’s All About the Tech: Employee Advocacy Tools
Employee advocacy programs are like untapped marketing gold that can help build brand awareness and even drive revenue to your company. To ramp one up successfully, consider using one of the many tools that can put your employees to work for your brand, and measure the success of their efforts. First, though, are you familiar with employee advocacy programs? Employee …
Modern Marketing Meets Modern Technology: Greatness Ensues
Marketing isn’t what it used to be. Sure, the Brand Bowl takes place adjacent to the Super Bowl each year, but if you are a business owner, leader, or marketer, it is safe to say that your role is changing. For the doomsayers, this change is scary. In fact, there are countless pundits out there proclaiming a sentiment of doom …
Are We Big Data Ready? Beyond the Easy Answers of Clicks and Response Rates
For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to grow a business. Factoring each business’s unique environment, opportunities, competition, resources, limits, etc. are all …
Want to be a Star Marketer: Get into Operations
Competency in operations and marketing leads to a serious boost in sales success. Why? Some traditional business silos are no longer standing up to the force of digital change and innovation, giving those who are room to rise. The path to the top is changing. CIO.com reports that the road to the C-Suite passes through operations. Here at HP, my …
Gadgets Over Toys: Gen Z to Become the Next Data Mecca for Marketers?
When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a generation has meant a lot for big data. There’s a new group of up-and-comers, though, that may …