In the most recent episode of SMACtalk Live, Daniel and Brian dig into the myths that surround the millennial generation. We have all heard some of these myths; such as Millennials wanting to do everything online or that the generation as a whole are “Job Hoppers” that have no loyalty to their organization. In case you didn’t already know, by …
Are CMOs Poised To Take Over Technology Purchasing?
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …
How Cloud Enables a Reasonable Expectation of Privacy on the Web
There has been a lot of talk from the pundits to the hunted (remember Edward Snowden?) about how there really is no longer any privacy on the Internet. However, as much as there is some truth in every lie, this particular thought isn’t entirely true. Perhaps a better way to explain it is: there is no privacy when you are …
Live from #IBMPWLC 2015 is the Year of the Cloud w/ @Sandy_Carter #SMACtalk
Enabling A Cloud Ecosystem Through Social Business and Customer Centrism Call it fate, call it Kismet, but as Brian and I sat and watched Sandy Carter deliver her keynote at IBM Partnerworld 2014, we found ourselves saying, “We need her on the Podcast.” So we tried, but as one of the leaders of this conference it was apparent that Sandy’s …
How Cloud Partnerships Drive Next Generation Business Solutions #IBMPWLC
In this most recent episode of SMACtalk Live, co-hosts Brian Fanzo and Daniel Newman welcomed in special co-host Jerry Champlin, Co-Founder and CTO of Absolute Performance a global Managed Service Provider (MSP). When we first met Jerry, we weren’t exactly sure how we were going to craft a story for SMACtalk that would be exciting and engaging for our audience. …
Video Will Reimagine The Future of Communication #SMACtalk Live Ep 12
In this episode (#12) of SMACTalk, co-hosts Brian Fanzo and Daniel Newman explore the ways that video is changing the way businesses market, communicate and socialize. Over the past 10+ years, the internet has redefined media. First social media (Twitter, Facebook, WordPress) shifted print media from a lengthy creative process to an instant on-demand industry and then radio followed suit …
Pop Culture Creates Cloud Myths and We Bust Them! #SMACtalk Ep 11 #Podcast
On this episode of SMACtalk Live we talk Cloud Computing, focusing on how the concept of cloud computing has really changed over the last 4 years for good and bad thanks to pop culture. So many of use apps and tools throughout our day that leverage the cloud but probably don’t even realize it. At the same time the misconceptions …
As Leaders Push for More Data-Driven Culture, CMOs Better Keep Up
Data or intuition? That seems to be the question for many of our business leaders today who say they want more analysis of data, while still putting great trust in their intuition when making decisions. With Big Data finding its way into just about every marketing conversation, Chief Marketing Officers are forced to react to the trend for more analysis. However, …
Linking Social Listening & Big Data to make better business decisions SMACtalk Live Ep 5. (Podcast)
Episode 5 of SMACtalk Live (Social, Mobile, Analytics, Cloud) had hosts Brian Fanzo & Daniel Newman welcoming special co-host Olivier Blanchard (@TheBrandBuilder) to discuss linking social listening and big data to make better business decisions. Listen to the newest episode here or click the here to listen on iTunes! Topics discussed on this podcast episode: Social Data: Changes to Facebook …
Big Data, 1:1 Marketing and the Evolution of “Little Data”
Big Data, 1:1 Marketing and the Evolution of “Little Data” In some of my earlier posts, I’ve discussed how businesses can make sense out of the enormous amount of data that is being produced in these days of what I like to call “the big data boom.” And today? There’s no doubt about i, data is a big deal. Poor …