Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared. In the early days of the Internet the web was pretty simple …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …
Cloud Cappuccino: Why SMB’s Should Think Cloud Computing
An Entrepreneurial Approach To Emerging Tech For any small or midsize business owner, the costs of doing business are every bit as important as the revenues created. With sometimes-limited buying power, it has to be this way because small upticks in volume rarely yield great decreases in cost. Over the past decade, technology has been as disruptive as ever to …
Big Data: A New Type Of Marketing ROI
In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he could guess state by state what the …
Cloud Marketplace: An SMB Game Changer #IBMImpact
For the last 3 years I have been beating the drum of the new buyer’s journey. It isn’t speculation or even an educated guess, rather a trend rooted in hard data. In short, consumers are looking for ways to buy more of what they need with less interaction from sales. In one Forrester study they found that the average consumer …
How Digital Signage Drives Marketing ROI
For most retailers the idea of digital signage leads to two things: 1) Lots of interest because consumers expect technology as part of their shopping experience. 2) Discomfort due to the struggle to measure the return on investment. For companies selling digital signage, it is about moving a product and service to help our clients meet a need, however with so much growth …
Watson May End Search As We Know It? #IBMPWLC
Just Google It…Everyone Else Does Right now when we want to know more about something, anything, we Google it; this isn’t an exception, this is the rule. In fact, 74% of the entire population turns to Google to start their information finding efforts. This trend has been on the rise for sometime and as we have become more dependent on …
Wearable Tech: Commerce and the Human Data Center?
The annual CES show in Las Vegas always brings a lot of buzz. Any time well over 100,000 people touch down in the same city at the same time for one event, you know big things are happening. You would think I was talking about the Super Bowl? Las Vegas is safe from the NFL for now, but let’s just …
Social, Cloud, The Beatles and the Millennial CEO
It’s like the Beatles arriving in America all over again. A culture shift is upon us. The winds are changing, the boomers are aging, and the reigns of start-ups, small businesses and enterprises are slowly but surely being turned over to the Millennials. Much like when John, Paul, George and Ringo touched down in New York in 1964, there was some resistance at first, but …
8 Technologies That Comprise Unified Communications
The ability for businesses to communicate more efficiently on virtually any device is the catalyst for faster more connected organizations. Today I wanted to share this post with this great community of business leaders and aspiring leaders to help you all better understand the future of business communication. And in case you are wondering, when I say the future, I …