Futurum’s Ron Westfall examines the implications of the $150 million fine imposed on Twitter for data privacy violations by the U.S. FTC including diminishing user trust in the social media platform’s adherence to data privacy expectations and guidelines as well as how Elon Musk’s pending takeover could restore trust levels by taking the company private and making its codebase open source.
Meta and Ray-Ban Stories Announce Smart Glasses Rolling Out in New Markets and New Colors
Futurum analysts Shelly Kramer and Michael Diamond explore the announcement by Meta and Ray-Ban Stories that Ray-Ban smart glasses are rolling out in new markets, with new color offerings, and more importantly, why this is an important move for Meta in its quest to remain relevant with a younger creator/influencer demographic.
Ogilvy UK Takes a Stand for Authenticity in Influencer Marketing
Futurum’s lead analyst Shelly Kramer responds to Ogilvy UK’s plan to phase out collaboration with influencers who edit their faces and bodies with insight into the social impact of authenticity and diversity in modern marketing practices.
Twitter Puts the Past Behind It and Moves Forward with Solid Growth
Futurum Research senior analyst, Steven Dickens provides his take on Twitter’s Q3 earnings. Despite a one-off charge to settle a long-standing legal dispute, Twitter posted solid growth numbers and largely avoided the impact of iOS 14 security updates that have impacted other social media platforms.
PayPal and Pinterest in Potential Tie-up
Futurum Research senior analyst, Steven Dickens provides his take on the potential $45 billion acquisition by PayPal of social media platform Pinterest. With social media platforms under the microscope of U.S. and EU regulators and their traditional business models under threat from privacy concerns, they are increasingly turning to the world of finance. The tie up of PayPal and Pinterest would streamline the online shopping journey for 454 million global users and would set the combined company up to be a leader in the nascent world of the metaverse.
Twitter Survey Asks Users About Paid Subscription and Other Features
A recent Twitter survey asks users to weigh in about a possible paid subscription model and other features. The main driver is that Twitter is looking for ways to make additional revenue.
Man and Machines: How Are You Looking For Your Talent
There’s no doubt that technology is changing HR. Here are a few ways that HR departments are using various forms of technology to hire top talent.
Communication Changes in the Digital Transformation
Most businesses have undergone a digital transformation. Here’s how communication has shifted in recent years.
6 Video Marketing Trends for 2017
Video marketing is an integral addition to any digital marketing campaign. This comes as no surprise, considering that over 100 million people view online videos each day. As stated in an article we published on The Marketing Scope, video stats are booming, and are only poised to increase with every passing year. This year itself, online videos are predicted to …
Communication Changes in the Digital Transformation
Usually, when we think of digital transformation, we think of the cool technologies—artificial intelligence, big data, machine learning—that help our businesses run faster and smoother. But those technologies do more than enhance our productivity. They also change how we communicate—with our fellow employees and with our customers. It would be easy to chalk all the communications changes up to “mobility”—the …