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Amazon Luna Launches, The Rise of Cloud Gaming — and What That Means for the Future

In Cloud by Shelly KramerLeave a Comment

Amazon announced the launch of Amazon Luna, the company’s new cloud gaming service. With a play anywhere offering, on devices you already own, there’s every reason to expect Amazon Luna’s invitation for early access will be eagerly snapped up. One of my favorite things about this offering is the Twitch integration that’s purportedly coming to Luna, allowing gamers to broadcast while gaming. This integration will also allow Twitch viewers (who subscribe to Luna) to go from watching a game streaming on Twitch to playing on Luna. Microsoft xCloud, NVIDIA GeForce Now, and Google Stadia are all officially on notice that there’s a new player in the cloud gaming space in town.

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Escalating App Store War Between Apple and Developers Likely to Bleed into Antitrust Probes in US and EU

In Technology News by Olivier BlanchardLeave a Comment

Apple removes Fortnite, Epic Games’ popular battle royale game, from its App Store, and blocks “rival” game streaming platforms from iOS. Fortnite pretty much immediately filed suit, but there’s much more to unpack in this quest for a piece of the mobile game revenue pie. Note that last year 2.5 billion people played mobile games, propelling mobile game revenues to amount to nearly 75% of all in-app spending. 30% of that revenue is what Apple (and Google) are fighting to capture, at the expense, some would argue, of game developers.

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Microsoft Inspire: Microsoft Makes New Investments to Drive Organizational Resiliency for Partners

In Digital Transformation by Shelly KramerLeave a Comment

At Microsoft’s Inspire event the company highlighted its Return to Workplace offering, with investments intended to help clients and partners build and enable resilient organizations around the world as we collectively shift to a digital first mindset. Already a significant player in the enterprise workforce, the continued strengthening of its various offerings, all designed to seamlessly work together, serve the myriad needs across the enterprise, as well as in the partner ecosystem, means that organizations don’t have to look outside the Microsoft solution set to do what it is they need to do. I would guess this makes other SaaS providers nervous, and rightfully so.

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Google Announces Digital Job Training Program to Help with Economic Recovery

In Technology News by Shelly KramerLeave a Comment

Grow with Google is designed to help jumpstart the economy by helping workers learn skills that will make them more appealing to employers (college degrees not required), and also to help employers fill what is often a gigantic skills gap. As part of this initiative, Google is offering grants, offering apprenticeship positions at Google, expanding its IT Certificate Employer Consortium and more. The future of work continues to be about an always-learning mindset, individually and in the business world, and this is another way Big Tech is stepping up to make that possible.