Futurum principal analyst Shelly Kramer explores Oracle Cloud Fusion’s integration of Oracle Unity customer data into its Oracle Service application in an effort to provide customer service agents with a unified view of their customers and enable better customer experiences.
New data from the Adobe Digital Economy Index, one of the most comprehensive reports of its kind, shows that consumers are ready to spend big this holiday season, but the delays and backlogs felt across the global supply chain will cause headaches for everyone.
Futurum’s lead analyst Shelly Kramer breaks down Treasure Data’s launch of CDP for Service, a new CDP platform designed to empower customer service teams with real-time data and insights needed to deliver personalized customer experiences with insights on why this offering is the right solution at the right time.
Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Segment released its 2021 CDP report focusing on the momentum and growth of CDP as companies look to do more with their customer data.
While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to pour resources into giving greater insights into customers through real-time data optimization. Here are some of the latest happenings and what they mean for CDP.
Here are 4 metrics brands should keep their eyes on in order to deliver a great customer experience to customers.
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.