The metaverse is clearly in the news of late, and it appears to be on pace to be one of the biggest trends of 2022. Futurum lead analyst Shelly Kramer covers the announcement out of Microsoft’s Ignite event of the launch of its Mesh for Teams, a new offering intended to blend the digital and physical worlds, expected to roll out to users in 2022, and offering insight on what this means for the future of the metaverse in the workplace.
Futurum lead analyst Shelly Kramer breaks down the announcements from Zoom’s Zoomtopia 2021 event where it’s clear that Zoom is not playing when it comes to conferences, events, the contact center, and leveling up collaboration offerings to meet the needs of the hybrid workplace.
Futurum lead analyst Shelly Kramer covers Cisco’s launch of Vidcast, a new video solution that’s squarely aimed at increasing both flexibility and productivity, and making team collaboration even easier, and better, than ever. Vidcast is the first innovation to come out of Webex Leap, an accelerator program also launched this last week, designed to drive ideas and bring products to the Webex Suite faster. Here’s why getting on that Vidcast beta wait list might need to be on your to-do list.
Cisco’s rebrand of Webex, moving to Webex by Cisco is only part of the exciting changes afoot by the collaboration giant. Futurum’s Shelly Kramer explores the need for solutions that suit our move toward a hybrid workplace, along with thoughts on how Cisco’s focus on innovation, pricing, user experiences, security, and continually improving product innovations is both timely and strategic — and also a necessary one.
At the Cisco WebexOne event, Cisco rolled out some exciting AI-based upgrades to Webex, suggesting more smart automation in the product’s future. Combine these newest enhancements with Cisco’s commitment to security across its ecosystem, and you’ve got a real winner. If Cisco wanted to show that it too could be one of the cool kids, mission accomplished!
Microsoft adds Teams App integration for video meetings making it easier to access third-party apps without interruption. Microsoft joins Zoom in an effort to make video collaboration and communications easier.
Watch out Zoom, Pexip might just be the video conferencing firm to watch in 2021 as an IPO looms. Here’s why I’m excited about that possibility.
What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible?
Zoombombing is but one of the security concerns that Zoom is dealing with right now, as a lawsuit is filed in California citing a violation of the CCPA and the NY Attorney General is asking some tough questions about the company’s security practices. Zoom shares have skyrocketed since the beginning of the year and I am thrilled by their success. The path forward, however, relies on security. If the company is going to retain a customer base, especially that oh-so-valuable paid customer base that is what really allows companies to deliver shareholder value, then a proactive security first mindset is going to have to be the mantra they embrace and lead with. We’ll all be watching, and hoping they get this right.
The latest upgrades to Microsoft Teams’ collaboration platform is moving collaboration beyond the desk, and they are not alone on that front. Cisco is innovating in exciting ways, with myriad integrations and cognitive collaboration. Slack is fine-tuning and working to woo the enterprise customer. Dropbox is getting in the game—and those are just a handful of the many players in the $30 billion dollar market for workplace collaboration services.
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