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Qualcomm’s New Snapdragon 480 5G Mobile Platform Expands the Company’s Portfolio Into Budget Tier

In Mobility by Olivier BlanchardLeave a Comment

Qualcomm’s new Snapdragon 480 5G Mobile Platform expands the company’s portfolio in the budget tier, offering price points at mid- and high-tier levels that seem pretty certain to expand its market share ahead of competitors. This is a smart business strategy for a chipmaker looking to leverage 5G early to accelerate revenue growth with minimal friction from competitors. It’s also a smart ecosystem strategy, as Qualcomm can use this opportunity to prove to handset makers that it can become their single source of 5G mobile SOCs at every price point.

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Qualcomm Snapdragon Summit, Day 1: Qualcomm’s Powerful New Snapdragon 888 5G Chipset Will Define Premium Mobile Experiences in 2021

In Mobility by Olivier BlanchardLeave a Comment

Qualcomm opens the week at its Snapdragon Summit with a focus on premium mobile experiences, 5G, and the dawn of an entirely new era for mobile in 2021. Many of the technologies showcased today will naturally trickle down vertically to other Snapdragon tiers, as well as outward to adjacent growth segments for the chipmaker, like Always-On, Always-Connected laptops, XR devices, Edge/Cloud AI products, and 5G Fixed Wireless solutions, among others.

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T-Mobile Sprint Deal Wins Merger Approval — Wreaking Competitive Havoc is Next Up

In Mobility, Technology News by Ron WestfallLeave a Comment

The T-Mobile Sprint deal wins merger approval, and no doubt wreaking competitive havoc is on the agenda for the new entity, called The New T-Mobile. That said, there’s more ahead than just shaking up the mobile carrier space. Here’s my perspective on the merger and the various 5G benefit claims made by The New T-Mobile, along with what’s likely ahead for cable operators. There are also some concerns that loom ahead, including delivering on the promised benefits, legal approval of the Dish Network settlement, and securing approval from the California Public Utility Commission.