Futurum analyst Michael Diamond discusses Qualcomm’s new Snapdragon W5 Platform, targeted at the premium smartphone segment and explores how he expects the new functionality to resonate with consumers and businesses in the future.
Meta and Ray-Ban Stories Announce Smart Glasses Rolling Out in New Markets and New Colors
Futurum analysts Shelly Kramer and Michael Diamond explore the announcement by Meta and Ray-Ban Stories that Ray-Ban smart glasses are rolling out in new markets, with new color offerings, and more importantly, why this is an important move for Meta in its quest to remain relevant with a younger creator/influencer demographic.
Qualcomm Snapdragon Sound Gains Momentum as Mobile Consumer Demand For Premium Wireless Audio Experiences Grows
Futurum Senior Analyst Olivier Blanchard dives into the Qualcomm Snapdragon Sound platform’s latest technical improvements and its global momentum as OEMs take notice of shifting consumer behaviors. Blanchard also discusses Snapdragon Sound’s timely relevance with data from the newly released State of Sound Report, which highlights the degree to which Covid-19 and mobile gaming are accelerating consumer demand for premium sound quality and ultra-low latency performance.
CES 2021: The Mudra Band and how Wearable Devices Defining the Future of Immersive Customer Experiences
From consumer CX to industrial applications, from creating more immersive experiences to bringing accessibility to people with disabilities, the Mudra Band was one of the highlights of this year’s virtual CES show for Futurum’s Fred McClimans. He writes, “I think this tech has tremendous potential and expect it to play a significant role in our daily lives, perhaps sooner than many might have anticipated.”
What Google’s Acquisition of Fitbit Means for Google’s Expanding Experience Ecosystem, the Future of Wear OS, and User Privacy
Futurum’s Olivier Blanchard covers Google’s acquisition of Fitbit and how it could deliver the missing piece in Google’s product ecosystem — and perhaps make Apple nervous in the process. Why? Aside from Google’s wearables business suddenly absorbing Fitbit’s nearly 30 million active users worldwide, Google also finally has the tools to become an implementer of its own Wear OS platform.
Google $2.1 Billion Fitbit Acquisition Hits EU Snag
Fears about Google’s use of Fitbit data to potentially gain an unfair advertising advantage cause EU regulators to take a closer look at the potential anticompetitive effects of the deal. I don’t see much cause for alarm here, and here’s why.
Why Google Looking at Fitbit Acquisition Makes Perfect Sense
Google looking at a Fitbit acquisition? That makes perfect sense. Here are my thoughts on why, not the least of which is all about the data. Which Google very badly wants. It’s also about Google finally being able to compete with Apple in the health and fitness space. Oh, and note that Fitbit’s stock is having a field day, trading up about 27% this afternoon.
The IoT, Qualcomm, and the Path to a Smarter, More Connected World – Part 2
In Part 1, we took a quick tour of what the IoT is, how globally transformative it is likely to be in the next two decades, and what role Qualcomm is quietly playing in making the IoT a reality. For the sake of brevity, we ended right as we were about to dive into what I see as the four …
Wearables Looking Better, but Enterprise is the Biggest IoT Opportunity
With new devices making their way onto the wearables market, wearable technology will no longer be viewed as a consumer fad or a buzzword. In fact, this year has started with a bang for the wearable industry as a slew of ‘smart’ gadgets debuted at the Consumer Electronics Show (CES). And this year, we saw more than just fitness bands …
Will Internet of Things (IoT) Impact The Workplace?
The wearable device market is witnessing a steady growth in consumer applications and business use. A new report predicts wearable device shipments will reach 187 million units by 2020 with a compound annual growth rate of 34 percent, which means we will be seeing more and more wearables in both personal and professional aspects of our lives for years to …
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