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Qualcomm Snapdragon Sound Gains Momentum as Mobile Consumer Demand For Premium Wireless Audio Experiences Grows

In Technology News by Olivier BlanchardLeave a Comment

Futurum Senior Analyst Olivier Blanchard dives into the Qualcomm Snapdragon Sound platform’s latest technical improvements and its global momentum as OEMs take notice of shifting consumer behaviors. Blanchard also discusses Snapdragon Sound’s timely relevance with data from the newly released State of Sound Report, which highlights the degree to which Covid-19 and mobile gaming are accelerating consumer demand for premium sound quality and ultra-low latency performance.

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CES 2021: The Mudra Band and how Wearable Devices Defining the Future of Immersive Customer Experiences

In Technology News by Fred McClimansLeave a Comment

From consumer CX to industrial applications, from creating more immersive experiences to bringing accessibility to people with disabilities, the Mudra Band was one of the highlights of this year’s virtual CES show for Futurum’s Fred McClimans. He writes, “I think this tech has tremendous potential and expect it to play a significant role in our daily lives, perhaps sooner than many might have anticipated.”

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What Google’s Acquisition of Fitbit Means for Google’s Expanding Experience Ecosystem, the Future of Wear OS, and User Privacy

In Technology News by Olivier BlanchardLeave a Comment

Futurum’s Olivier Blanchard covers Google’s acquisition of Fitbit and how it could deliver the missing piece in Google’s product ecosystem — and perhaps make Apple nervous in the process. Why? Aside from Google’s wearables business suddenly absorbing Fitbit’s nearly 30 million active users worldwide, Google also finally has the tools to become an implementer of its own Wear OS platform.

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Why Google Looking at Fitbit Acquisition Makes Perfect Sense

In Technology News by Shelly KramerLeave a Comment

Google looking at a Fitbit acquisition? That makes perfect sense. Here are my thoughts on why, not the least of which is all about the data. Which Google very badly wants. It’s also about Google finally being able to compete with Apple in the health and fitness space. Oh, and note that Fitbit’s stock is having a field day, trading up about 27% this afternoon.

Will Internet of Things (IoT) Impact The Workplace?

In IoT by Daniel Newman1 Comment

The wearable device market is witnessing a steady growth in consumer applications and business use. A new report predicts wearable device shipments will reach 187 million units by 2020 with a compound annual growth rate of 34 percent, which means we will be seeing more and more wearables in both personal and professional aspects of our lives for years to …