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Cyber Insurance: What it is, What it Covers, and Whether (or Not) You Need it

In Business and Leadership by Shelly KramerLeave a Comment

As any CIO in the industry today knows, cybersecurity is no joke. With the frequency of cyberattacks on the rise, questions are raised as to whom risk and liability are and should be relegated to, especially when attacks common and preventable. Nevertheless, no matter how well a business defends against it, a breach of some kind is all but guaranteed …

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How the IoT Will Change Retail

In IoT by Shelly KramerLeave a Comment

It wasn’t too long ago that the Internet of Things (IoT) was a new term, and retailers were formulating nascent ideas and predictions on how this new technology might be implemented to serve the industry at large. A recent Retail Systems Research (RSR) report officially puts those days behind us, as 72 percent of surveyed retailers reported to be currently …

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Four Technologies that are Changing Everything for Retailers

In Technology by Shelly Kramer2 Comments

It’s incredibly important for your organization—whatever its size, whatever its niche, whatever its market—to leverage technology in such a way that promotes growth and increases efficiency. Especially in our world where companies of all sizes are focused on digital transformation, it’s never been more important to stay up to date on what’s coming down the tech pipeline and what it …

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The CMO Personality vs. The C-Suite Personality [Study]

In CMO/Marketing by Shelly KramerLeave a Comment

Looking into the C-Suite of any successful organization and discovering it was populated by strong personalities and characters probably wouldn’t surprise anyone. But it might surprise you just how much the psychological make-up of different top-level roles manifest themselves, how they can affect the dynamics of the executive suite, and how they might inform the career prospects of those who …

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Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.

In Digital Transformation by Shelly KramerLeave a Comment

Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …

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The State of IT 2016: Revenue is Up but IT Budgets Stall [Report]

In CIO/IT by Shelly KramerLeave a Comment

“Management is laser-focused on keeping costs low, but doesn’t quite get IT’s importance to the company… until something breaks.” This quote from an unnamed source in the latest State of IT survey from SpiceWorks sums up perfectly the picture in their report of static IT budgets at a time of increased business revenue. Despite an increasing reliance on technology coupled …

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Top Trends to Watch in UCaaS

In Collaboration by Shelly KramerLeave a Comment

The intersection of business and technology is well traveled in this digital age—and here at Converge, we know that businesses positioned there hold prime real estate. It’s our specialty, in fact, to delve deeply into that relationship and take a look at how technology does and will impact business. What fits better under that umbrella than the topic of Unified …

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The Heart of Digital Transformation: The Customer

In Digital Transformation by Shelly KramerLeave a Comment

For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …

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Greatest Value CIOs and IT Teams Can Deliver: User Experience

In CIO/IT by Shelly KramerLeave a Comment

Your interactions with technology outside of your work environment are completely voluntary. What applications you download, how often and on what device(s) you interface, where you direct your IT energies and loyalties—all the variables surrounding how you consume technology are rooted in your user experience (UX). Would you continue to go back to a platform or application that is inconvenient, …