Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message to the right people on the right mediums at the right time is all a part of digital transformation, but no one is ever going to tell you that it’s easy.
Before you reach for the aspirin, we have good news.
We’ve found, after all our time bringing you value-driven content here at Converge, that it helps to examine the data when subjects get sticky. The cold, hard facts have a way of telling their own story and helping your brand best write its own. Well, we feel the same way at our parent property, V3B. In that spirit, Shelly Kramer recently published a hole-in-one of an article breaking down fresh data on not only the generational path to purchase, but also what it means to you in terms of your marketing strategy.
Want to know what medium you should focus on to get the most out of your marketing initiatives aimed at Millennials? Need the data on how Gen X-ers use digital when it comes to purchasing? (Better yet, need that data broken down by industry?) How about Boomers—how often do they shop online and what digital tools are they using to make buying decisions?
If you want to win at digital transformation—and you do, trust us—you’ll need to begin by examining your customer base with a laser focus. You can’t serve them more efficient experiences if you don’t KNOW them. Start there. Start today. Start seeing the impact on your bottom line.
Get the data and the insights you need. Hop on over to V3B and read the full article here: Digital Transformation for B2B Marketers and the Generational Path to Purchase.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”