It’s incredibly important for your organization—whatever its size, whatever its niche, whatever its market—to leverage technology in such a way that promotes growth and increases efficiency. Especially in our world where companies of all sizes are focused on digital transformation, it’s never been more important to stay up to date on what’s coming down the tech pipeline and what it …
The Hard Line Between Disaster Recovery Planning and Experience
Balancing proactive and reactive business approaches is tricky. If you wait too long to address a risk, your business could suffer a major blow, but investing in a what-if scenario costs time and money that may not be the best investment—unless you consider peace-of-mind about your company’s future a sound financial investment. Too many times, companies who fail to invest …
The Reallocation Benefits of Managed Services
Business leaders know they must strategically manage all assets to realize their goals and keep their company at the top of its field. However, many focus more on daily routines than optimizing efficiencies over the long term. Reallocating IT resources using managed services allows businesses to make the most of in-house talent and achieve strong business outcomes, optimizing business operations …
The CMO Personality vs. The C-Suite Personality [Study]
Looking into the C-Suite of any successful organization and discovering it was populated by strong personalities and characters probably wouldn’t surprise anyone. But it might surprise you just how much the psychological make-up of different top-level roles manifest themselves, how they can affect the dynamics of the executive suite, and how they might inform the career prospects of those who …
The Solution for Low-Risk App Development
In a world full of apps, one must be at the forefront of user experience (UX) and user interface (UI) design to remain competitive. Without quality UI, your audience will get lost, confused, and frustrated—all of which leads to an incredibly negatively UX. Unfortunately, good designers can be expensive, and executives with the right capabilities are hard to find. The …
The Coming Battle Between Apps and Chatbots
For the last several years, we’ve grown accustomed to having an app for everything. The market is flooded with options to address just about any need a person has. A technology that could challenge that phenomenon seemed unlikely—until recently. The chatbot may be giving apps a run for their money. In fact, there is a very real possibility that apps …
Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.
Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …
The LinkedIn Microsoft Merger: How it Could Disrupt HR
On Monday morning, June 13th, the world woke up to the news that Microsoft had acquired LinkedIn. It was the third largest acquisition in the history of the tech industry. In layman’s terms? It was HUGE!!! When the world’s largest software maker snaps up the world’s largest professional recruiting social network, people sit-up and take notice. And many of those …
The State of IT 2016: Revenue is Up but IT Budgets Stall [Report]
“Management is laser-focused on keeping costs low, but doesn’t quite get IT’s importance to the company… until something breaks.” This quote from an unnamed source in the latest State of IT survey from SpiceWorks sums up perfectly the picture in their report of static IT budgets at a time of increased business revenue. Despite an increasing reliance on technology coupled …
The Future of 3D Printing Capabilities and Revenue
The 3D printing revolution has brought with it an interesting new perspective on personalization. Though it is still in its early days, people are excited about the possibilities of this growing tech. As equipment becomes more affordable, people will have more opportunities to design their own creations. As we lean in this direction, businesses will earn revenue through software and …