SAS Institute, best known as SAS Software announced a plan to go public by 2024 in search of greater talent and a long-term succession plan.
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
SAS Partners With Microsoft Azure To Bring Its Analytics to the Cloud
Ahead of its large annual conference SAS announced an extensive partnership with Microsoft to bring its analytics solutions to Azure Cloud.
Privacy Pros And Cons As Apple And Google Look Into Using Data To Trace COVID-19
Big Tech is using consumer data to help government and the healthcare system better understand the spread of COVID-19. But what privacy implications should be considered by consumers?
The Future of Customer Experience—Why Pandora’s Interactive Voice Ad Launch is a Big Deal
The future of customer experience is (or should be) on every brand’s mind, as connecting with and forming meaningful relationships with consumers has never been more important, or more difficult. That’s why the news around Pandora’s interactive voice ad launch is a big deal. While we are at the nascent stages of interactive voice technology, the possibilities are incredibly exciting and can provide a whole new dimension to the brand-customer relationship, with big benefits to both.
Why CMOs Need to Be Involved in Privacy Policy Creation
Marketers gather and use most of the data pulled by businesses, however, it’s essential that they begin to take a leading role in crafting privacy policy.
The State of Digital Transformation for SMB
Small and midsize business CIOs, we know you’re out there and feeling pressure to deliver on digital transformation. Let’s take a look at the state of digital transformation in SMBs.