Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …
6 Video Marketing Trends for 2017
Video marketing is an integral addition to any digital marketing campaign. This comes as no surprise, considering that over 100 million people view online videos each day. As stated in an article we published on The Marketing Scope, video stats are booming, and are only poised to increase with every passing year. This year itself, online videos are predicted to …
Microsoft Partners With LaLiga to Reimagine the Fan Experience
I don’t gush often, but I have to confess, I am an all-out soccer junkie. Now, other than the fact that I have modestly insulted the world’s most popular sport by referring to it in “American,” let’s just say when I hear digital transformation and Soccer in the same sentence, my ears perk up. This passion that I have for …
Omni-Channel: The Critical Role Mobile Plays
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to …
Bringing Customers to the Center Requires Technology Foresight
We live in a world where there’s so much discussion going on about “customer centricity.” Brands are rethinking their strategies to become more customer-centric. While business is always about customers, putting them at the core of your digital strategy is now front and center. Empowered by Tech Due to endless access to the Internet, social, and mobile, today’s customers are …
How to Win at Cross-Channel Marketing [Study]
Never before have marketers had so much data available to them about the habits of consumers. Never before though have they struggled so much to make connected and meaningful sense of this treasure trove of information. That’s the headline from a new report that takes a snapshot of today’s cross-channel, multi-screen marketing landscape. The goal? To provide insight into the …
For CMO or CIO, Being Future Ready Means Going Full Stack
I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …
Why Social Data is Important for Social Business
Today there is a wealth of information available for marketers in the form of diverse and rapidly multiplying data streams. This information is normally referred to as big data, but when it comes to learning about people online, I like to call it aggregation of social data. With more and more brands adopting the social business model, social data has …
Why Partnership Is Critical for Business and Technology Transformation #SMACtalk Live from #IBMPWLC
Why Partnership Is Critical for Business and Technology Transformation In this episode, live from IBM Partner World 2015 at the Cosmopolitan Hotel in Las Vegas, Brian and I explore the role of partnership in the business and technology ecosystem. The word partnership has a way of being used to describe many relationships; all of which are not partnerships. In order …
Millennials Want Flexible Work.. Is your Company Ready? #SMACtalk
On this episode Brian and Daniel discuss flexible work and really question what is holding business and leaders back from implementing this. They also cover the role trust plays in companies implementing a flexible working environment and the impact millennial are making by factoring in if a business cares about their quality of life when it comes to where and …
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