Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the number of CDOs is rising, there’s a wave of speculation as to whether an organization …
From Smartwatches to Smart Enterprises! Live from #MWC15 #SMACtalk Ep 20
On this episode of SMACtalk I (Co-host @iSocialFanz) geek out about wearable tech specifically the smart watches and Daniel (@DanielNewmanUv) weighs in as a proud watch collector but not fully sold on the smartwatch options. Not only could Daniel’s mind be changing but with the most recent Pebble, LG & Huawei watch announcements, the continued development of Android Wear and …
Mobile World Congress: Geofencing may forever change mobile shopping
BARCELONA, SPAIN — Pulling up to my hotel at Mobile World Congress 2015 (MWC 2015), I found myself just around the corner from the home of the world renowned “futbol” club FC Barcelona, Camp Nou. With every game, tens of thousands of fans pack the seats to witness their team play. This, however, isn’t limited to just FC Barcelona but to stadiums and …
Live at #MWC15 Personalization the Biggest Mobile Trend Nobody is Talking About! #SMACtalk Ep 19
In this episode of SMACtalk Live, Daniel and Brian bring you a personalized story about, well, personalization, straight from Mobile World Congress live 2015 in Barcelona, Spain. Mobility is a very hot topic. Just walk the floor of any event, go to the store, look at the driver next to you, or consider how you interact with technology throughout the …
The mobile workforce goes beyond working from home
Last year, surveys and reports predicted that 2015 will be the year of enterprise mobility. For most companies thinking about a mobile workforce, mobility has been all about flex work and work-from-home arrangements. While some companies are open to these, others aren’t as quick to jump on board. For example, Yahoo CEO, Marissa Mayer comes to mind: she called work-from-home …
There is No SMAC Talk in the Shark Tank!
In the most recent episode of SMACtalk Live, Brian is reporting live from the IBM Interconnect event, while Daniel points out he isn’t sure if the lost voice was a result of the hard work or the Aerosmith concert. Along with some great insights from the event on cloud and mobile, Brian had the opportunity to watch from the front …
Why Brands Are So Thirsty For Your Data
As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …
The Data is in, Marketers have Millennials all Wrong #SMACtalk
In the most recent episode of SMACtalk Live, Daniel and Brian dig into the myths that surround the millennial generation. We have all heard some of these myths; such as Millennials wanting to do everything online or that the generation as a whole are “Job Hoppers” that have no loyalty to their organization. In case you didn’t already know, by …
Should your Company Leverage the Cloud?
Cloud-based services are becoming ubiquitous. Many people are turning to the cloud for some reason or another—whether it is to store their pictures, or their music collection, or archive documents. There has been a huge upswing in the number of people who are increasingly dependent on cloud services such as Dropbox or Google Drive for storing files. But when it …
Are CMOs Poised To Take Over Technology Purchasing?
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …