Just as the focus shifted from hardware to software in the modern business world, we’re now seeing a similar transformation with IT models. Platform-centric IT models and design (where companies base the majority of their IT around a single solution ecosystem) are making way for people-centric models. The future of technology does not lie with complex applications overly laden with …
Big Data, Big Benefits for Market Intelligence
The entire culture of marketing and business has shifted as our society has become more digital—traditional tactics are being replaced with data-backed strategies and campaigns focused on measurement. What can the intersection of the proliferation of big data and the rise of market intelligence as a tool mean for your business? The answer is: a lot. Let’s dive in. Just …
IoT Is a Data Goldmine for Business
In the past, companies could only gain insight into the needs and wants of their customers through surveys and reviews. After the internet entered the scene, businesses gained another way to look into the life of their consumers: Collecting information from which sites they visit. For years, companies have been amassing data via website traffic. While web surfing and the …
Big Data: From Buzzword to Business Staple
Does your company practice smarketing? Any plans to use the freemium pricing model for services in 2016? What about getting teams together to focus on growth hacking or scouring the headlines to prime your PR folks for the next newsjacking opportunity? No, this isn’t the Twilight Zone. Last year brought an interesting set of brand new buzzwords into the mainstream, …
How Digital Transformation Impacts Everything about Your Business
Have a smartphone attached to you at all times? Use cloud applications on a daily basis? Technology has certainly affected our personal lives, but it’s also changed the way we do business. Even if you haven’t heard the term ‘digital transformation’ yet, odds are you’ve got at least a couple of initiatives already in the works that would fall under …
Big Data: Now an Integral Part of Talent Recruiting
Big data is a driving force behind business strategy today—and human resources is no exception. It’s given recruiters the tools they need to make better hires and is changing the way organizations measure performance, boost employee engagement, prioritize training, and analyze talent needs. HR today has access to a gold mine of data, an unprecedented amount of information: insights, intelligence, …
Top Five Big Data Challenges for CIOs
Big data is more than just a buzzword these days—but it can be both a massive opportunity and a huge problem for companies. Digital data collection has been a practice since the dawn of computing, but the exponential increase of information, in terms of smartphones, social, search and the IoT, have created a snowball effect when it comes to the …
Wearables Are About Better Experiences, But Can They Stop Being Ugly? #MWC16
It’s not that I don’t love the idea of better experiences. In fact, I love the idea. I’ve already given all of my privacy away by choosing application after application that undoubtedly hoards my data and sells it to the highest bidder. I am after all on Facebook, Twitter, LinkedIn, Snapchat, Slack and so many other “Free Applications.” But then …
Cloud, Mobility, Security, and Big Data: The Big Four for Business Growth [Study]
Companies failing to make a strategic investment in technology in key areas of their business may be missing out on opportunities for growth as a consequence. That’s one of the key findings from a recent report that suggests that it’s not just operational efficiencies that investment in technology can offer, but also impressive increases in revenue growth rates. This suggestion …
Can MSPs Build a Service Around Customer Journey Mapping?
The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …