Big data is a big deal. It’s a term tossed around in the current business environment as a way to gain insights into a company environment or consumer needs. Resources can be streamlined through the use of big data by helping enterprises understand their employees and gauge the demand for products or services – and executives can use it for …
Gadgets Over Toys: Gen Z to Become the Next Data Mecca for Marketers?
When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a generation has meant a lot for big data. There’s a new group of up-and-comers, though, that may …
Big Data: Solving Business Problems One at a Time
I’ve posted in the past about the big data boom and the little data revolution, and the conversation is still relevant. Of course, data in any quantity is an asset—no, a necessity—to the business world, and you’d be hard pressed to find anyone to argue that point. But big data specifically, defined as “the ever-expanding structured, unstructured and semi structured …
What Does a Disruptive CIO Look Like in the Age of Digital Transformation?
To say that the role of a CIO (chief information officer) has become more complicated and challenging today is an understatement, to say the least. Everything in our business space is changing at a mind-boggling speed. Organizations are embracing more agile and nimble business practices. The combined forces of cloud, mobile, big data, analytics, and IoT—as well as many other …
Data Analysts and Scientists More Important Than Ever For the Enterprise
The business world is now firmly in the age of data. Not that data wasn’t relevant before; it was just nowhere close to the speed and volume that’s available to us today. Businesses are buckling under the deluge of petabytes, exabytes, and zettabytes. Within these bytes lie valuable information on customer behavior, key business insights, and revenue generation. However, all …
Mobile Devices, Big Data and Big Displays: A World in Sync
This post is sponsored by Samsung Business. All thoughts and opinions are my own. The debate regarding big screen vs. small screen goes far back in the history of display technology. However, now we have entered an era where there’s a huge demand for both. For instance, the digital signage market is booming—it’s currently the world’s second fastest growing ad medium. …
Cultivating Your Fans: Big Data Finds Its Way Into Sports Marketing
The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big Data jumps comes in. Why? Big Data holds a goldmine of information on your target audience. This level …
Intent data: Taking personalized marketing to new level
Big data and analytics have become the holy grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability …
Why Everyone Is Thirsty for Your Data
As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …
Keeping Data Safe in the Cloud is Every IT Team’s Goal
Here’s something that I hear all the time and I’m sure you do as well: “The future of business is cloud technology.” A decade ago, the pundits and prognosticators who uttered these words may have had been considered visionaries, but today, cloud is not only the future, it’s very much the present. As those of us in the tech space …