For decades, HR has lived by the adage, “Go with your gut”—trusting our instincts when it came to hiring decisions, recruiting, selecting perks and benefits, and even completing employee assessments. But today’s technology brings us something far more reliable on which to base the future of your company and the management of its most valuable resource: Big data. Data-driven HR …
Technology and the Shift from Data Access to Data Creation
As I sit at my computer typing this, I have access to nearly all of human knowledge. This easy access to information defines our culture today. We Google answers to questions about the world around us, from science to pop culture. We ask Siri for the nearest Indian restaurant, and we get to know new people online without ever meeting …
Connecting the Dots Between Big and Small Data
Big data is driving a great deal of change in the modern business world. While big data provides a broad focus, small data offers more detail. For many companies, big data is hard to crack in terms of deriving insight, and small data is essentially useless without the proper context. Connecting small data to big data trends is vital to …
Why Your Big Data Needs to Be Agile
When we talk about the digital transformation, we often refer to the importance of agile businesses. Enterprises willing to adapt to new technology are better poised to come out on top –but companies aren’t the only things benefiting from agility that allows them to pivot in real time. Big data, as we know it, is just getting started. The mainstream …
Are We Big Data Ready? Beyond the Easy Answers of Clicks and Response Rates
For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to grow a business. Factoring each business’s unique environment, opportunities, competition, resources, limits, etc. are all …
Will Smart Cities Make Society Smarter?
The year is 2036. You ride to work in your automatic car, chatting with a coworker from across the country via virtual reality (VR) glasses. Her VR image is crystal clear, like she is sitting in the backseat of the vehicle with you. You arrive at your destination and press a button, then your vehicle zooms off to your designated …
Leading New ICT Tech and How It’s About to Rock Your World
If you’re in the technology industry like I am, you know how challenging it can be to stay up-to-date in our fast-changing niche. Even the word technology has a different meaning today than it did a few years ago. It’s no longer just about our gadgets and computers. These days, technology touches almost every aspect of our lives. This is …
Big Data Segmentation and the Power of Small Data Analysis
While the Internet of Things (IoT) has caused many businesses to shift their focus toward big data, many forward-thinking individuals are considering the importance of small data. Big data analysis has obvious benefits, but early adopters of data segmentation and small data collection will reap long-term benefits. Do Not Forget About Small Data Digital transformation has, in part, been about …
Data-Based Intelligence Demands Critical Thinking
Technology supports the collection of data from a myriad of sources: websites, real life, social, on and on. That data has so much potential for improving our understanding of customers’ needs and their decision processes. Because of the opportunity to improve targeting, speed the purchase cycle, and build customer relationships, all that collected data promises powerful competitive advantage. To achieve …
Five HR Analytics Terms You Need to Know
I love big data. I love it for many reasons, but, as I’ve said before, one of the main reasons is the way it’s “raised the profile” of HR and its importance. The sheer volume of information HR analytics can bring to the table has moved HR practitioners from an “out of sight out of mind” back room business function, …