Futurum’s lead analyst Shelly Kramer responds to Ogilvy UK’s plan to phase out collaboration with influencers who edit their faces and bodies with insight into the social impact of authenticity and diversity in modern marketing practices.
Nike’s Metaverse Store Paves a Pathway into the Future
Futurum principal analyst Shelly Kramer explores Nike’s entrance into the metaverse with its virtual store Nikeland, taking a look at the innovative opportunities it opens up for ecommerce, virtual products, and a new kind of brand engagement for Nike customers.
New Bipartisan Healthcare Cybersecurity Act Aims to Improve Protection Efforts
Futurum principal analyst Shelly Kramer examines cybersecurity concerns facing healthcare institutions with insight into the potential impact of the recently-introduced bipartisan Healthcare Cybersecurity Act on those organizations and the public.
IBM Kicks off Earnings Season With a Bang as Focus Pays Off
IBM kicks off the earnings season with a bang as their focus pays off. Futurum’s principal analyst Daniel Newman dives into the recent earnings report and what the company should expect going forward.
Intel Pledges to Reduce its Greenhouse Gas Emissions to Net-Zero by 2040 for All Intel Facilities and to Lower Carbon Footprints of Intel Products and Platforms
Futurum analyst Todd R. Weiss explores Intel’s bold new pledge to reduce its direct and indirect greenhouse gas emissions to net-zero by 2040 throughout its diverse global facilities, as well as its plans to work even harder to reduce the carbon footprints for the company’s technology products and services.
Future Quantum Computing Hackers Thwarted by New OpenSSH Encryption Security Features That Prevent Capture Now, Decrypt Later Attacks
Futurum analyst Todd R. Weiss examines how newly-incorporated OpenSSH 9.0 encryption security features aim to prevent future quantum computing hackers from using the powerful quantum computers of tomorrow to defeat the strongest data security algorithms of today.
Coinbase NFT Marketplace is Live — Here’s a Look at the Opportunity that Presents Coinbase
Futurum Analyst in Residence Jared Klee analyzes the Coinbase NFT marketplace beta launch, exploring the impact of the launch features, how the company will balance its mixed Web2 and Web3 strategies, and how Coinbase could position its NFT Marketplace for success by positioning it as a poster child for good governance.
Amazon Web Services and Google Cloud Roll Out New Training and Certifications in a Move Designed to Enhance Channel Partner Offerings
Futurum analyst Michael Diamond discusses recent announcements by Amazon Web Services and Google Cloud around the roll out of additional training and certification programs, exploring why these programs are not only good for channel partners looking to transform their business models, they’re smart move for the hyperscalers as well.
IBM Systems Revenue Put Into a Historical Context
Futurum Research senior analyst, Steven Dickens provides his take on the financial history of the mainframe launch cycle. IBM is a different company from when the last mainframe was launched, and the new system that will be announced earlier this month has the opportunity to further drive the company’s growth trajectory in the coming quarters.
Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’
Futurum principal analyst Shelly Kramer provides analysis of Salesforce’s renaming of its Tableau CRM product to Salesforce CRM Analysis and discusses the impact of recently announced features to be rolled out this summer.