What does it take to be a successful CMO in an increasingly demanding, highly digital, constantly changing marketplace? In short, it takes a lot—a lot of focus on digital transformation, a lot of movement, a lot of diplomacy, and a lot of grit. To rise to the top and keep organizations competitive, modern CMOs must be adaptable, innovative, and agile. …
Redirecting Dead-ends in App Development and Beyond
Onboarding, or getting new users familiar with your application, is one of the most critical steps to an app’s success or failure. A confusing or boring onboarding process can alienate users before they even start. Therefore, a key part of the development of new apps needs to be designing an engaging onboarding process. Understanding Onboarding Successful onboarding has many factors. …
Security Heightens as Hackers Target Mobile
Many enterprises have taken to creating their own proprietary apps and software, and mobile devices are now a mainstay in modern business. Shadow IT isn’t the only concern accompanying the growth of mobile in the business world, however. As mobile technology becomes more popular and pervasive, hackers are turning their attention toward mobile devices. Understand Shadow IT in Modern Business …
Why Business Transformations Fail
We often talk about how digital transformation can be a game changer for your business, but what about other kinds of organizational shifts? They’re all too common. In fact, businesses today must transform to keep up with evolving consumer behavior, emerging technologies, changing laws and regulations, and the spread of globalization. Corporate transformations can be challenging, and data consistently shows …
10 Questions to Ask a Prospective Cyber Insurance Provider
With all the data organizations produce, collect, and store, the digital space is rapidly becoming a playground for cyber attackers. PwC reports cyber crime costs the global economy $400 billion annually, and that number keeps rising. There are steps your organization can take to prevent these costly breaches, including honing your encryption strategies and making sure employees pay close attention …
Converting Shadow IT into Change Adoption
Fast-paced technological advances have inadvertently opened the door to increased risks from shadow IT. Cloud-based solutions have given non-IT professionals the opportunity to create and implement applications that expedite workflow. Without being able to control or secure these on-the-fly solutions, chief information officers (CIOs) may see the movement as a security threat. However, efforts to squash the rise of shadow …
Cyber Insurance: What it is, What it Covers, and Whether (or Not) You Need it
As any CIO in the industry today knows, cybersecurity is no joke. With the frequency of cyberattacks on the rise, questions are raised as to whom risk and liability are and should be relegated to, especially when attacks common and preventable. Nevertheless, no matter how well a business defends against it, a breach of some kind is all but guaranteed …
3 Ways Cloud Will Matter Most In The Future
Researchers endorse that social media, mobile and analytics are on the fastest ever growth path. Companies and investors are just pouring more funds into it and bringing in new features and solutions. However, there is another technology that has seen wider adoption and investment – and that is cloud storage. Just check a few stats: IDC has predicted that global …
Six Digital Transformation Opportunities for SMBs
If you think of digital transformation as something reserved only for the enterprise, think again. Now, it’s true that there are a number of ways large organizations can sink their teeth into digital initiatives, but it’s also true that customers are at the heart digital transformation. When we look at it that way, it’s clear there are major opportunities for …
Data-Based Intelligence Demands Critical Thinking
Technology supports the collection of data from a myriad of sources: websites, real life, social, on and on. That data has so much potential for improving our understanding of customers’ needs and their decision processes. Because of the opportunity to improve targeting, speed the purchase cycle, and build customer relationships, all that collected data promises powerful competitive advantage. To achieve …