Researchers endorse that social media, mobile and analytics are on the fastest ever growth path. Companies and investors are just pouring more funds into it and bringing in new features and solutions. However, there is another technology that has seen wider adoption and investment – and that is cloud storage.
Just check a few stats:
- IDC has predicted that global cloud market (including private, hybrid, and public) will touch $200 by 2018.
- Gartner predicts that by the end of 2016, 50 percent of top 1000 global companies will have stored customer-sensitive data in public cloud
- Private cloud adoption increased from 63% to 77%, which has driven hybrid cloud adoption up from 58% to 71% year-over-year.
- Lack of resources or technical expertise is now number one cloud challenge, (cited by 32 percent) followed by security (cited by 29 percent).
- Check out this article of Forbes, which offers more statistical review.
Cloud technology has made its ways into everything and proved its value for all industries and solutions. You can find that the latest analytics, social, and mobile solutions are either backed by cloud or offer some cloud-based marketing, storage, or analytics solution. Over the years, the cloud market has matured owing to its interaction with rapidly growing industries.
In this post, we’ll analyze as to what are the probable implications of cloud technology in this part of 2016 or early 2017. In the following, we are sharing 3 key predictions endorsed by the industry experts and insiders.
1. Growth Facilitator:
Whether you look at Salesforce Marketing Cloud, or HubSpot and other leading marketing automation solutions; the growth is backed by cloud technology and analytics. By keeping tabs on the cost and capacity enhancement, information technology companies will keep thriving. Cloud analytics solutions that allow for digging into both usage and billing data will give IT leaders the power to quickly spot potentially costly services and prevent budget overruns.
Moving data to the cloud will sooner be as simple as copy and paste. Moreover, industry is rapidly moving towards self-service data management systems and apps. This is a comparatively low-cost facility that also offers much customization.
2. More than Mere Data Security:
Cyber security is probably the most sensitive thing today. This is particularly important from data protection point. However, since the cost of data security is so high that small businesses cannot afford those. Therefore, leading cloud storage services want them to move their data into their ecosystems.
These days, data assets are to the companies what natural resources are to the countries. Cloud service providers need to ensure that they cater the needs of the smaller businesses and build an enterprise data lake with maximum security granted. If we look at the globally popular top 5 cloud storage services, they promise data security despite being free, which is aimed at ensuring credibility.
Moreover, gone are the days when cloud adoption was considered vital for virtual offices, small businesses and startups alone. Larger companies are also outsourcing their data security and storage to dedicated data warehouses. They not only grant security but also offer a host of services and facilities like CRM, marketing, sales management and much more. Therefore, large enterprises from every industry are taking advantage of the facility and transitioning their entire infrastructure into the cloud.
3. APIs as the Hottest Cakes:
There is a consensus among marketers that cloud vendors’ hottest selling cake would be API. This is two-way traffic; from the vendors as well as clients perspective. The market needs APIs with enabled security and value-added services. With an increase in number of organizations relying on cloud, we should expect a new baseline for security and migration services in cloud. This will lead organizations to integrate their information technology assets with cloud and take the advantage of features offered by storage providers.
On the enterprise side, such a cloud storage facility and API will extend additional support for apps, and solutions that organization may need or sell. This can be a wonderful game, provided played by safe hands. Therefore, if you are selling an information technology solution or just want to manage your information infrastructure well; make sure you integrate your IT with the cloud. APIs by cloud storage companies can be of great value.
Tahir Akbar is a writer and digital marketing consultant, based in Lahore. He can be reached on Twitter @tahirakbr
An earlier version of this article appeared on Business2Community.