Love it or hate it, but don’t ignore it: I’m talking about the cloud. While the business world has known about the technology for quite some time now, it has become familiar in pop culture only recently, and in a somewhat controversial manner. Following the mass notoriety of the iCloud hack last year, cloud technology is stuck in the headlines …
As Leaders Push for More Data-Driven Culture, CMOs Better Keep Up
Data or intuition? That seems to be the question for many of our business leaders today who say they want more analysis of data, while still putting great trust in their intuition when making decisions. With Big Data finding its way into just about every marketing conversation, Chief Marketing Officers are forced to react to the trend for more analysis. However, …
#CES2015: It’s All About the Big Data [#Podcast]
Sure Big Data isn’t a new topic. In fact the idea that we are making such a big deal about it is kind of funny because as enterprises we have been collecting, storing and inappropriately been using data for decades. Yes, we have more of it now, and more data means more challenges. However, our big data problem may not …
Social and Mobile Set To Inspire Workplace Transformation
Business has forever been a world of change. If we think of it – change has been the only constant factor given the proliferation of so many technologies since the last couple of decades. While change has occurred in all aspects, the workplace is where some of the most glaring transformations have taken place. Let’s take a look at two …
Big Data and Omni-Channel Pave The Way For 1:1 Marketing
The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data. This is where “little data” comes into the picture. While big data in all its …
Mobile, Future of Work and The Collaborative Economy
What is hot? I mean, what are people clamoring to these days? I enter a room full of futurists and I listen. Uber this and Air BNB that; these companies are changing the way business is done by reorganizing human potential into a way that is cohesive, manageable and let’s not forget useful to the rest of society. Sure Uber …
The Emerging MSP as the Valued Business Partner
Perhaps technology is the most indispensible aspect for today’s businesses. Right from big corporations to small businesses, everyone is turning to technology to streamline their core operations. Think about ERP, CRM, or HR administration and tell me how many businesses don’t use them. I believe you can count them on your fingers. However, factors like the increasing cost of hardware …
How Cloud Is Revolutionizing Mobile Marketing
I always find it interesting when two or more innovations blend together to give us something even more amazing. Cloud computing and mobile technology have been two of the most talked-about trends in the past few years and while they have brought significant changes in the way we do business, the interaction between these two innovations looks promising. As businesses …
Twitter and Watson: Little Data Gets Big Validation
I just can’t seem to kick the phrase “Little Data.” Yes, I know that isn’t really a term that has been adopted, certainly not like its better looking counterpart, but for the majority of us who are living in the world of small and midsize business, the whole “Big Data” thing is well, just too big for us to put …
Why Video Collaboration Is Key to Building Smarter Workforces
Given the current trend of taking office spaces from the physical to the virtual realm, working together from diverse locations across the world is not at all uncommon. This has changed the way we collaborate and the way we co-work. However, while we often no longer consider physical presence as an important factor when it comes to attending a meeting …