Futurum’s principal analyst Daniel Newman provides insight into Twilio’s recent launch of Twilio Engage, a first-of-its-kind growth automation platform that will help marketers deliver exceptional omnichannel campaigns and experiences for the digital era.
4 Ways AI And ML Enhance The B2B Buyers’ Journey
Just as consumer marketing teams have found AI-driven martech to help them reach their buyers where they are, B2B marketing teams are starting to realize that AI can do similar things to enhance their business customers’ journeys.
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
Here are some insights on how Martech is enabling enterprises to overcome market challenges.
5 Steps To Audit Your Digital Transformation Efforts
Performing a digital transformation audit as an annual task—at minimum—would be a worthwhile investment in your organization. Here are 5 steps to reviewing your digital transformation efforts to stay ahead of disruption and drive important change in your company.
Are CDOs Replacing CMOs?
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
CMO Focus for 2019: What’s Ahead [Report]
Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …
4 Marketing Technology Trends to Watch for 2018
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
Modern Marketing Meets Modern Technology: Greatness Ensues
Marketing isn’t what it used to be. Sure, the Brand Bowl takes place adjacent to the Super Bowl each year, but if you are a business owner, leader, or marketer, it is safe to say that your role is changing. For the doomsayers, this change is scary. In fact, there are countless pundits out there proclaiming a sentiment of doom …
Just How Techy Is Your Marketing Department?
Technology isn’t just for your IT department. Marketing technology, or MarTech, is a hot topic, especially as organizations ready their 2017 budgets. Why should your business pay attention to the marketing automation trends for the coming year? Companies have access to an increasing amount of data about consumers, and applying that data via advanced applications like target account list building, …