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Three Types of Data Every Company Needs

In Big Data by Shawn ElledgeLeave a Comment

The constant stream of data that surrounds us today undoubtedly has the capacity to transform the way that we do business. We have access to unprecedented amounts of information about clients, prospects, and our competitors, which has the power to drive businesses forward in ways that we could have scarcely dreamt about just a few years ago. Having an abundance …

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Just How Techy Is Your Marketing Department?

In Marketing by Eric Vidal1 Comment

Technology isn’t just for your IT department. Marketing technology, or MarTech, is a hot topic, especially as organizations ready their 2017 budgets. Why should your business pay attention to the marketing automation trends for the coming year? Companies have access to an increasing amount of data about consumers, and applying that data via advanced applications like target account list building, …

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For CMO or CIO, Being Future Ready Means Going Full Stack

In CMO/Marketing by Shelly KramerLeave a Comment

I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …

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Mobile Marketing Automation: A Must for Businesses and MSPs

In Mobility by Shelly Kramer1 Comment

With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for business success? I think the implications here are much broader than that, as the managed mobility service market itself is exploding. So, not only do businesses need to be paying attention to mobility …