Futurum’s principal analyst Daniel Newman covers Treasure Data’s launch of the Treasure Data Journey Orchestration tool offering insights into how this will help marketers make the most of their customer data.
4 Key Customer Experience Metrics Brands Should Be Tracking
Here are 4 metrics brands should keep their eyes on in order to deliver a great customer experience to customers.
Technology’s Influence on the Customer Journey
It is undeniable that technology is changing and shaping the world around us. The customer journey is no exception. Retailers are being forced to reevaluate their marketing strategies thanks to emerging technological trends. Augmented reality (AR) and virtual reality (VR) are at the forefront in creating new ways for companies to reach consumers without them ever having to leave their …
Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.
Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …
Want to be a Star Marketer: Get into Operations
Competency in operations and marketing leads to a serious boost in sales success. Why? Some traditional business silos are no longer standing up to the force of digital change and innovation, giving those who are room to rise. The path to the top is changing. CIO.com reports that the road to the C-Suite passes through operations. Here at HP, my …