From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
6 Essential Attributes to Future-Proof Your Career
What skills will be most valued in the workplace of tomorrow? That’s the wrong question. Here’s a better question to ask, along with six answers.
The Case for Emotionally Intelligent AI
Majority of communication is not spoken and as AI becomes more ubiquitous need it to be emotionally intelligent enough to understand us. Here’s why.
Bezos on Amazon’s AI and Machine Learning Strategy
In The Booming Artificial Intelligence Market: Who’s In? Everybody!, I wrote that Artificial Intelligence (AI) is a bit of a “big boy” game. By that, I meant that not every company has the capital for investments in AI, machine learning, natural language processing and related efforts, and in some instances, many business leaders aren’t yet paying much attention. At the Internet Association’s …
The Expanding Role of Marketing — and Artificial Intelligence — In Experience Business
Disney Magic is alive and well. Take its MagicBands — the all-in-one wristband that connects us to our entire Walt Disney World vacation, letting us enter the parks, unlock our hotel rooms, and buy food and merchandise. Even more magical, or so it seems, is how Disney shares surprises personalized just for its visitor, such as an occasional photo of …
SMACtalk Episode 75: Exploring the Future of Artificial Intelligence with Dr. Rob F. Walker
In this week’s episode of SMACtalk, hosts Brian Fanzo and Daniel Newman had the opportunity to speak with PegaSystems VP, Rob Walker, an experienced executive in the machine learning and artificial intelligence (AI) that also happens to hold a PHD in the space. While the show has covered the gambit of technology topics, this was one of the very first SMACtalk episodes that focused on the future …
The Ethical Side of Artificial Intelligence
Once upon a time, the biggest threat posed by artificial intelligence (AI) was that it might create robots who would steal parts of our human workload. But today, as AI becomes even smarter—in many cases able to read social queues and emotions even better than humans—many are starting to worry AI could take over humanity altogether. Stephen Hawking once said …
Time for Chatbots to Get Smart
When you imagine the ideal chatbot, what do you picture? The bot in your mind’s eye may resemble something along the lines of blockbuster movie favorites like Baymax from “Big Hero 6,” “Wall-E’s” EVE, or my personal hero, C-3PO. You probably didn’t imagine a small tower that lives on your shelf, like Alexa; a virtual being that resides in the …
The Next Big Use for AI? Meet Your Virtual Assistant, Scheduler Extraordinaire.
Artificial Intelligence (AI) can do so much already—power your company’s B2B sales process, transform your recruitment strategy, boost the potential for customer service, and more—but there’s one lingering question that has been on the mind of Principal Futurum Analyst, Shelly Kramer. “If AI is all about simplifying my life by eliminating mundane tasks, why can’t it schedule my meetings? My …
17 Tech Trends to Watch for in 2017
Of all the “What to watch” lists gumming up your social media feeds, “Which tech trends are on the horizon” should be the one you pause long enough to read. It’s important to recognize what technology is increasingly in popularity so you can allocate the time and funds to make these trends pay off for your business. Here are my …