Bezos on Amazon’s AI and Machine Learning Strategy

In Technology by Shelly KramerLeave a Comment

Bezos on Amazon's AI and Machine Learning Strategy

In The Booming Artificial Intelligence Market: Who’s In? Everybody!, I wrote that Artificial Intelligence (AI) is a bit of a “big boy” game. By that, I meant that not every company has the capital for investments in AI, machine learning, natural language processing and related efforts, and in some instances, many business leaders aren’t yet paying much attention.

At the Internet Association’s 2017 Annual Charity Gala held in Washington D.C., IA’s president and CEO Michael Beckerman interviewed Amazon’s Jeff Bezos in a fireside chat. Among the many things they discussed and topics explored was AI, and where the internet behemoth is headed as it relates to AI. Bezos echoed my sentiments on the accessibility issue—and pointed to it as one he intends to address as part Amazon’s overall AI strategy. Here are some highlights from the conversation:

Bezos: AI is “a Renaissance”

It’s an understatement to say that Bezos realizes the importance of AI and machine learning, pointing to the many advancements that were either in the realm of science fiction or in or imaginations for the last few decades and which are now becoming reality. Bezos pointed to the s-curve of rapid progress made by researchers over the course of the last ten years into what he termed “a horizontal enabling layer.” Bezos made it clear that he believes AI and machine learning will improve every institution and organization in the future—including his own.

From Amazon Echo to AI Accessibility

Bezos mentioned that Amazon’s activities in the realm of AI are obvious: Alexa, Echo, and natural language processing, to name a few. But as is expected, there’s much going on behind the scenes at Amazon that is public knowledge. Yet. This includes the use of AI for obvious things, as it relates to the shopping (and buying) experience, and the improvement of search results, product recommendations, forecasting, and more.

Amazon’s AI initiatives are aimed at making machine learning techniques accessible for organizations that could not otherwise afford to employ the best machine learning developers. Bezos was passionate about his commitment to using AI to build Amazon’s business, as well as enabling other organizations to leverage the game-changer that is machine learning.  Amazon’s AWS offerings include AI and machine learning, and API services that make it clear the top public cloud vendor is an attractive business partner for companies of all sizes.

Here’s the full video interview—watching it might be the best 37 minutes you’ll spend this week:

Additional Resources on This Topic: 

Amazon launches AI to bring its machine learning smarts to developers
AI is going to be your new BFF

Photo Credit: Myrialejean Flickr via Compfight cc

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Shelly Kramer is a 20+ year marketing veteran and CEO of V3 Broadsuite, a marketing consultancy, and the President of Broadsuite Media Group. She’s a business strategist focused on B2B digital transformation, and delivering integrated marketing solutions for clients. She’s an expert at omnichannel marketing, content strategy and execution, connecting social media to business initiatives, and helping clients leverage the web for growth and profitability.