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The Front Line of Digital Health: What Doctors Think About Technology and Patient Care

In Security by Shelly KramerLeave a Comment

We talk about the role of technology in all sorts of situations—how we work, how we communicate, and how we share. What about how we receive health care? Wouldn’t it be interesting if someone asked providers themselves—the actual health care professionals who are the first points of contact for both patients and advancements in health IT—what they think about technology …

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Challenges and Solutions for B2B Omni-Channel Engagement

In Technology by Shelly KramerLeave a Comment

Customer expectations for the B2B buying experience have changed dramatically in recent years. The internet, social media channels, and connected, savvy customers mean that the way B2B prospects find, research, and ultimately buy products and services has evolved. Consumers expect brands to offer an ecommerce experience, moreover, they expect that ecommerce experience to be efficient, effective, and seamless. Sound like …

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Bezos on Amazon’s AI and Machine Learning Strategy

In Technology by Shelly KramerLeave a Comment

In The Booming Artificial Intelligence Market: Who’s In? Everybody!, I wrote that Artificial Intelligence (AI) is a bit of a “big boy” game. By that, I meant that not every company has the capital for investments in AI, machine learning, natural language processing and related efforts, and in some instances, many business leaders aren’t yet paying much attention. At the Internet Association’s …

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How Amazon is Going to Shake Up the Ad Industry

In Marketing by Shelly KramerLeave a Comment

Brands and their agencies bank on knowing their customers. After all, delivering a winning customer experience—a must for organizations that want to compete for consumers’ attention in this increasingly digital marketplace—is all about tailoring message and delivery. Understanding customer personas, habits, preferences, and tendencies is critical—this knowledge drives campaigns, sells products, and makes advertisers money. In short, it is the business of advertising. …