In the wake of the Deloitte email hack–and Equifax’s own recent hacking incident–there’s a clear need for extra security measures, such as two-factor authentication.
How to Protect Yourself in the Wake of the Equifax Breach
Here’s a comprehensive list of what to think about, and what to do in light of the massive Equifax data breach.
The Front Line of Digital Health: What Doctors Think About Technology and Patient Care
We talk about the role of technology in all sorts of situations—how we work, how we communicate, and how we share. What about how we receive health care? Wouldn’t it be interesting if someone asked providers themselves—the actual health care professionals who are the first points of contact for both patients and advancements in health IT—what they think about technology …
Cloud Vendors Need to Adapt for Public Sector CIOs
Digital disruption spares no one, including the public sector. Vendors can help CIOs overcome this transition by explaining SLAs, compliance, and security.
The One Thing CIOs Might Be Missing: A Cloud Computing Exit Strategy
Should cloud partnerships fail, CIOs need to have well-defined cloud computing exit strategies on standby. Here’s why.
Corporate Email and Social Accounts Are Hackers’ Delight [Report]
As the amount of data stored digitally continues to increase exponentially and business organizations depend more and more on digital solutions, IT pros responsible for the protection of that data should be fully aware of the potential threats from hackers, spammers, and phishers.
Challenges and Solutions for B2B Omni-Channel Engagement
Customer expectations for the B2B buying experience have changed dramatically in recent years. The internet, social media channels, and connected, savvy customers mean that the way B2B prospects find, research, and ultimately buy products and services has evolved. Consumers expect brands to offer an ecommerce experience, moreover, they expect that ecommerce experience to be efficient, effective, and seamless. Sound like …
How to Ensure Your B2B Ecommerce Ops are Efficient and Profitable
I probably don’t have to tell you that today’s B2B brands of all sizes are laser focused on Ecommerce and how to be successful at leveraging the web to drive sales. So what does it take to be successful in B2B ecommerce? Many things play a role, but ease of discovery, creating seamless user experiences across multiple channels that make …
Bezos on Amazon’s AI and Machine Learning Strategy
In The Booming Artificial Intelligence Market: Who’s In? Everybody!, I wrote that Artificial Intelligence (AI) is a bit of a “big boy” game. By that, I meant that not every company has the capital for investments in AI, machine learning, natural language processing and related efforts, and in some instances, many business leaders aren’t yet paying much attention. At the Internet Association’s …
How Amazon is Going to Shake Up the Ad Industry
Brands and their agencies bank on knowing their customers. After all, delivering a winning customer experience—a must for organizations that want to compete for consumers’ attention in this increasingly digital marketplace—is all about tailoring message and delivery. Understanding customer personas, habits, preferences, and tendencies is critical—this knowledge drives campaigns, sells products, and makes advertisers money. In short, it is the business of advertising. …