IT Pros and Working Toward The Frictionless Enterprise

In CIO/IT by Shelly Kramer1 Comment

In an era of increasing reliance on technology in business, the traditional in-house IT model for enterprise companies is coming under pressure as other aspects of the organization look for a more nimble approach. In many instances, it’s not unusual for the IT function to be viewed as something of an obstruction to be worked around rather than an asset …

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For CMO or CIO, Being Future Ready Means Going Full Stack

In CMO/Marketing by Shelly KramerLeave a Comment

I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …

NIH Seeks Your Input: Data Collection Best Practices for Devices and Wearables

In Big Data by Shelly KramerLeave a Comment

Type “wearable health tech” into a search engine and you’ll see seemingly endless lists of smart watches, devices, and apps designed to help manage your health and fitness. That’s a reflection of the skyrocketing ownership of wearables and mobile devices and our enthusiasm to use them to monitor and, hopefully improve, our well being. Now U.S medical researchers are looking …

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The Changing Role of the CIO [Study]

In CIO/IT by Shelly KramerLeave a Comment

The role of the Chief Information Officer (CIO) is one that has seen constant change over the years, as the rapid pace of the digital revolution has presented business with new opportunities and challenges. That evolution seems likely to continue according to a recent study, which suggests that IT leaders see themselves playing a much more strategic role in the …

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Mobile Marketing Automation: A Must for Businesses and MSPs

In Mobility by Shelly Kramer1 Comment

With the proliferation of mobile devices and the development of effective and accessible automation technologies, is this the year mobile marketing automation (MMA) becomes table stakes for business success? I think the implications here are much broader than that, as the managed mobility service market itself is exploding. So, not only do businesses need to be paying attention to mobility …

The Future of Cloud: Everything as a Service

In Cloud by Shelly Kramer2 Comments

Contrary to hype around cloud being the future of the enterprise, cloud computing is here and happening right now. The question businesses must focus on is not when but how to most effectively integrate cloud into their business operations. At the Washington, DC-based Collaborate conference held in early January of this year, Google X co-founder Tom Chi’s keynote address focused …

The Perils of Shadow IT: Your Most Senior Executives Are Doing It

In CIO/IT by Shelly Kramer1 Comment

They say any press is good press, and the ruling is still out as to whether or not Hillary Clinton knowingly broke any laws when she used a private, home based email account for official State business as Secretary of State. She admitted on Tuesday that she had made a mistake and should’ve created two email accounts: a government one …

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The High Costs of Dirty Data

In Big Data by Shelly Kramer1 Comment

Every day, businesses collect a mountain of data about their existing and potential customers — vital information that is rightly seen as the lifeblood of sales and profits. While resources have often targeted data quantity, the focus on quality is moving up on the agenda. Executives recognize that inaccurate or “dirty” data can have a negative impact on revenue, as …

Cloud and the Revolutionization of Business

In Cloud by Shelly Kramer1 Comment

I spend a fair amount of time thinking about, writing about technology and how it’s changing the world of business. I’m guessing that you do, too, whether you’re in marketing, sales or IT – am I right? I spent the early part of this week in Las Vegas attending IBM’s PartnerWorld Leadership Conference and the focus of the event was …