With the rapid growth of wearables, and with more devices entering the online space every day, the “Internet of Things” (IoT) is a hot topic consuming business and tech conventions like wildfire. Though wearable gadgets like Google Glass have largely been brushed aside as superfluous devices, according to Pew Research, nearly 83% of tech experts believe that the use of …
Social, Mobile, Big Data and Cloud Converge Into Ubiquity
About this post: This past week Brian Fanzo and I officially launched our Podcast “SMACtalk” live. This post was inspired by the conversation we are having on (S)ocial, (M)obile, (A)nalytics, and (C)loud. From covering the future of work to the most useful applications of technology for business, we believe these topics are compelling and we are so excited to have …
C-Suite Revolution: Customer Officers and Data Officers Emerge As the Next Top Executives
Over the past few years, there has been a ton of talk about the emerging roles of the CIO and CMO. A Forrester report has revealed that CIOs are responsible for transforming businesses and spurring innovation, while CMOs are demonstrating excellent practice and added value in accelerating the marketing achievements of their organizations. Despite the transformative impact that CIOs and …
Contextualizing Big Data For The Everyday Business
Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here. As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it. According to a Gartner report, through 2015, …
Social and Mobile Set To Inspire Workplace Transformation
Business has forever been a world of change. If we think of it – change has been the only constant factor given the proliferation of so many technologies since the last couple of decades. While change has occurred in all aspects, the workplace is where some of the most glaring transformations have taken place. Let’s take a look at two …
Big Data and Omni-Channel Pave The Way For 1:1 Marketing
The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data. This is where “little data” comes into the picture. While big data in all its …
Mobile, Future of Work and The Collaborative Economy
What is hot? I mean, what are people clamoring to these days? I enter a room full of futurists and I listen. Uber this and Air BNB that; these companies are changing the way business is done by reorganizing human potential into a way that is cohesive, manageable and let’s not forget useful to the rest of society. Sure Uber …
The Emerging MSP as the Valued Business Partner
Perhaps technology is the most indispensible aspect for today’s businesses. Right from big corporations to small businesses, everyone is turning to technology to streamline their core operations. Think about ERP, CRM, or HR administration and tell me how many businesses don’t use them. I believe you can count them on your fingers. However, factors like the increasing cost of hardware …
How Cloud Is Revolutionizing Mobile Marketing
I always find it interesting when two or more innovations blend together to give us something even more amazing. Cloud computing and mobile technology have been two of the most talked-about trends in the past few years and while they have brought significant changes in the way we do business, the interaction between these two innovations looks promising. As businesses …
Twitter and Watson: Little Data Gets Big Validation
I just can’t seem to kick the phrase “Little Data.” Yes, I know that isn’t really a term that has been adopted, certainly not like its better looking counterpart, but for the majority of us who are living in the world of small and midsize business, the whole “Big Data” thing is well, just too big for us to put …