Given the current trend of taking office spaces from the physical to the virtual realm, working together from diverse locations across the world is not at all uncommon. This has changed the way we collaborate and the way we co-work. However, while we often no longer consider physical presence as an important factor when it comes to attending a meeting …
Big Data, 1:1 Marketing and the Evolution of “Little Data”
Big Data, 1:1 Marketing and the Evolution of “Little Data” In some of my earlier posts, I’ve discussed how businesses can make sense out of the enormous amount of data that is being produced in these days of what I like to call “the big data boom.” And today? There’s no doubt about i, data is a big deal. Poor …
Flexible Consumption: What Makes Cloud The Ultimate SMB Play
Whether at work or on the couch enjoying your favorite show, it is hard for even a few minutes to go without hearing something about the cloud. It’s here, we get it and by in large we like it; at least what we know about it. However, for the average small business owner, they are still trying to figure out …
6 Ways To Turn Your Small Business Into A Media Hub
Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared. In the early days of the Internet the web was pretty simple …
Welcome To The Human Data Center
It’s hard to believe but regardless of whether you are a boomer or a millennial, the average consumer spends almost 24 hours per week online. An entire day! Other than sleeping (for most of us), there may be nothing we do for more time in a given week than search, email, and browse the Internet. However, in a world …
Does Privacy Exist On The Internet Of Things?
Over the last month there has been an unfathomable amount of content published about the massive privacy intrusion that isFacebook Messenger. With the ability to intrude into the lives of its users in ways that the NSA would never think to, it isn’t a surprise that the new download brought such strong opinions; many of which served as recommendations to not …
Big Data: Serious Potential For The Mid Market
For sometime I have been talking about the ways that Big Data may just make a big play for small businesses. Ironically, while I have been busy philosophizing about new uses of Big Data, it was only a matter of time before the numbers would need to be brought into play. After all, if we are going to talk about big data …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …
Born On Tech: Getting To Know @SpotHero (Video)
How making parking simple created a culture of Heros! An Interview With SpotHero COO and Founder, Jeremy Smith. Imagine never having to worry about where to park. Whether heading to a ballgame, dinner or running errands downtown, picture yourself simply downloading an app (of course) and entering your destination for an instant list of parking options. Instead of circling endlessly …
Cloud Cappuccino: Why SMB’s Should Think Cloud Computing
An Entrepreneurial Approach To Emerging Tech For any small or midsize business owner, the costs of doing business are every bit as important as the revenues created. With sometimes-limited buying power, it has to be this way because small upticks in volume rarely yield great decreases in cost. Over the past decade, technology has been as disruptive as ever to …