Video marketing is an integral addition to any digital marketing campaign. This comes as no surprise, considering that over 100 million people view online videos each day. As stated in an article we published on The Marketing Scope, video stats are booming, and are only poised to increase with every passing year. This year itself, online videos are predicted to …
What is Digital Transformation?
That’s the $1.13 trillion dollar question. I say that, because Forrester predicts the B2B e-commerce market will be $1.13 trillion by 2020 (Source: The Case for Omnichannel B2B, Andy Hoar, October 2016). Wikipedia defines the answer as “the change associated with the application of digital technology in all aspects of human society.” That answer — and many others — will often leave business …
IT Roadmap for the Future
As new IT technology gets introduced in the workplace, it’s likely what worked last year won’t work in the next five years. It might sound cliché, but the only constant in the world of IT is change. While this continuous evolution cannot always be predictable, there are certain ways for CIOs to plan to help IT professionals achieve their goals …
Businesses Adopting Drone Technology
Not too long ago, drones were merely a novelty—a cool toy for the wealthy, an easy way to take aerial photos, or perhaps even a clandestine way to spy on your neighbor. Fast forward just a few years, and the business case for drone technology has made itself very clear. In fact, you’d be hard-pressed to find a business that …
Assessing the Managed Hosting SLA: How to Make Sure It’s Right for Your Company
Let’s face it: Your business can quickly outgrow your in-house infrastructure. One approach to accommodating the increased demand for your organization’s time, talent, space, and equipment is to move to either colocation or managed hosting. Whether you place your servers and equipment at a service provider’s location, or store your data on a vendor’s managed cloud environment, outsourcing some or …
Does Your CIO Have a Vision for the Future?
I’ve talked a lot about the importance of culture in building and sustaining successful organizations, especially in the digital age. With employees facing so much change—from software and tech changes to org structure and service offerings—companies need strong leadership to guide their employees through the ever-present transitions. But where—or better yet, who—should that vision come from? That’s one of the most hotly contested …
Interactive Digital Signage Can Improve Your Business
While digital signage isn’t a new invention, interactive digital signage is a budding innovation that’s creating new opportunities for business owners. Interactive technologies have taken off in the last year, especially after the wild success of augmented reality applications like Pokémon GO. Consumers enjoy interactive, responsive experiences that pull them in, entertain, and engage them. Not only is interactive signage a new …
Big Data, Great Potential: Why We Need to Do More with Big Data
“Everything comes back to Big Data.” This was a network security consultant’s conclusion. He was telling me about an international retailer’s data breach. The retailer had warnings that a breach was imminent. However, those warnings were lost among the millions of ultimately benign but undifferentiated notices of possible attack. What was missing, my friend concluded, was some type of signal …
Strengthening Your User Experience Strategy
When companies like Amazon are investing 100 times more in user experience (UX) than they are in advertising, it’s time to pay attention. With the rise of mobility, UX has become perhaps the most important element of business strategy, and the top predictor of success in the digital economy. It no longer matters how good your idea or product is …
Empowering Your Employees to Deliver Customer Experience?
What does it mean to “empower employees” and why is it so important to delivering customer experience? Why should organizations go beyond enabling and equipping their employees, but also take the steps necessary to empower their employees to deliver on the promise of customer experience? It is because our employees are on the front lines when it comes to delivering …