I probably don’t have to tell you that today’s B2B brands of all sizes are laser focused on Ecommerce and how to be successful at leveraging the web to drive sales. So what does it take to be successful in B2B ecommerce? Many things play a role, but ease of discovery, creating seamless user experiences across multiple channels that make …
Improving the Customer Journey with IoT
I was recently honored to be one of the thought leaders interviewed for SAP’s “Focusing Forward with IOT” report. Along with the other technology leaders included in the study, I believe the Internet of Things (IoT) holds huge potential for society, especially when it comes to customer experience (CX). The fact that the IoT can help businesses gain so much …
Making the Hybrid Cloud More Accessible to the C-Suite
Fear of cloud technology is, in part, driven by its name. Many of us perceive clouds to be short-lived, impossible to reach, and inaccessible—attributes that we don’t always want for our storage and compute needs. And the term “hybrid cloud” does more to confuse than clarify; although cloud solutions have been available for over a decade, there are still many …
Bezos on Amazon’s AI and Machine Learning Strategy
In The Booming Artificial Intelligence Market: Who’s In? Everybody!, I wrote that Artificial Intelligence (AI) is a bit of a “big boy” game. By that, I meant that not every company has the capital for investments in AI, machine learning, natural language processing and related efforts, and in some instances, many business leaders aren’t yet paying much attention. At the Internet Association’s …
From Learn to Earn: How HP is Reinventing the Partner User Experience
Last summer, I wrote about the difference between invisible and visible innovation—that is, how visible innovation is iteration-driven and built around features, and invisible innovation is inspired by redefining processes and experiences. Both approaches have value, of course, especially given today’s fast-paced marketplace. But what happens when they collide? I’m in a unique position to answer that question because at HP, …
Top Digital Transformation Trends in Automotive
I’m continuing my series looking at digital transformation trends in various industries. Previous focus has been on trends in sectors such as healthcare, retail, finances, and media and entertainment. Today, I’ll discuss how digital transformation has revolutionized the automotive industry. By 2020, growing digitalization and advancements in technology will have increased the automotive industry investments to $82 billion. The automotive …
Utilities Can Survive Digital Disruption with Hybris Solution
Disruption in the today’s digital economy has led utilities to explore new revenue streams to increase profit and cut expenses. This consumer-driven digital disruption has completely transformed the utilities market on an unprecedented scale. The simple days of supply and demand for utility providers are over, and the future only holds more disruption from the digital age. So, how can …
Did Facebook Just Stop the Skynet of Chatbots? No
According to multiple reports over the past week, Facebook recently shut down its AI-fueled chatbots after they created a secret language for communicating—a language that was not of human origin. This is part of the Facebook Artificial Intelligence Research (FAIR) project designed to create bots that can “negotiate” with other bots and humans. What really happened? What does this mean? While this sounds …
The Potential of The IoT in Education
The Internet of Things is revolutionizing many areas of our everyday lives. From transportation to small business management, the IoT and its numerous applications are slowly becoming commonplace and inevitably necessary to keep up in today’s fast-paced world. While it may not seem like an obvious application, the field of education has much to gain from the IoT. As stated …
How Amazon is Going to Shake Up the Ad Industry
Brands and their agencies bank on knowing their customers. After all, delivering a winning customer experience—a must for organizations that want to compete for consumers’ attention in this increasingly digital marketplace—is all about tailoring message and delivery. Understanding customer personas, habits, preferences, and tendencies is critical—this knowledge drives campaigns, sells products, and makes advertisers money. In short, it is the business of advertising. …