While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.
Medallia Surges 70% Day 1, Is It Time to Put It On The Watch List?
Medallia shot up more than 70% on its IPO debut. The customer experience management company has launched into the market gaining a 4.5 billion dollar valuation, however, has had little press compared to big IPO’s like Slack and Zoom.
Why you Should Prioritize User Experience with Tech Purchases
Technology is ubiquitous in business so it’s imperative that employees like using it. Here’s why employee user experience should be a top priority for CIOs.
Strengthening Your User Experience Strategy
When companies like Amazon are investing 100 times more in user experience (UX) than they are in advertising, it’s time to pay attention. With the rise of mobility, UX has become perhaps the most important element of business strategy, and the top predictor of success in the digital economy. It no longer matters how good your idea or product is …
Digital Transformation and the Everyday Employee Experience
This post is sponsored by Microsoft Office, but all views and opinions are my own. No matter how much technology is likely to grow and change in the next few years, there is one thing that will surely stick around: the importance of user experience (UX). I talk a lot about UX and customer experience (CX) as drivers of the digital …
UX Strategy: Why It Matters Now More Than Ever
In the past decade, we’ve seen the creation of many new verbs—tweet, uber, and “swipe left”—added to the global lexicon. The reason: companies like Twitter, Uber, and Tinder have created a UX powerful enough to disrupt our standard way of living. How can all companies experience that kind of success? Hint: it isn’t just about good design. It’s about creating …
UX: Strategy Matters, Too
Many people mistakenly confuse user interface (UI) with user experience (UX). An attractive and functional UI is crucial, but there’s more to effective UX than design alone. Strategy plays an integral role, too. User experience must be a top consideration when developing any product or software. Instead of hiring UX designers to execute strategic decisions, it’s important to include them …
The Value Getting UX Right the First Time
Digital trends come and go, but there’s one thing that will always be around: user experience (UX). Access to data and digital communication, as well as digital transformation, permeates every aspect of our lives, but user experience matters more than ever. Your user experience is more than just a competitive edge—it’s also a mark of your individuality. In a crowded …
User Experience is About to Have Its Day
Digital transformation has taken root as a top priority within most modern companies. The customer experience stands out as a key brand differentiator in this technological shift, because customers can easily find a competitor if their digital experiences do not live up to their expectations. As user experience (UX) drives the sales cycle, IT and software professionals stand at the …
The Solution for Low-Risk App Development
In a world full of apps, one must be at the forefront of user experience (UX) and user interface (UI) design to remain competitive. Without quality UI, your audience will get lost, confused, and frustrated—all of which leads to an incredibly negatively UX. Unfortunately, good designers can be expensive, and executives with the right capabilities are hard to find. The …
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