Perhaps technology is the most indispensible aspect for today’s businesses. Right from big corporations to small businesses, everyone is turning to technology to streamline their core operations. Think about ERP, CRM, or HR administration and tell me how many businesses don’t use them. I believe you can count them on your fingers. However, factors like the increasing cost of hardware …
Welcome To The Human Data Center
It’s hard to believe but regardless of whether you are a boomer or a millennial, the average consumer spends almost 24 hours per week online. An entire day! Other than sleeping (for most of us), there may be nothing we do for more time in a given week than search, email, and browse the Internet. However, in a world …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …
Big Data: A New Type Of Marketing ROI
In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he could guess state by state what the …
Another Mobile Disruption: This Time Transportation in China!
As everyone knows, the buzz phrase or word making the proverbial rounds among today’s marketers is “cloud.” From cloud computing to cloud storage and on and on – anything with the word “cloud” attached to it gets the immediate attention of marketers. Another similar buzz-worthy word is of course “mobile,” for it too causes any good marketer to sit up …
How Social Media Is Disrupting Communication
This article is the first of a 4 part follow up to the earlier published 4 Trends Transforming the Way We Communicate. The original article can be found here. Everybody on the planet would probably agree that the world’s youth are pervasive users of social media. The generation often referred to as the millennials embrace their social platforms and that is why …
Internet of Things: Time For A Name Change?
While an exact number may be all but impossible to come by, the estimated 10 billion devicesconnected to the “Internet of Things” (IoT) in 2014 isn’t really all that many. I mean, we live in a world of more than 7 billion people, so if you look at it that way, there isn’t even 1.5 connected devices per person on earth. Now …
4 Technology Trends Disrupting How We Communicate
As much as I love to get out and do public speaking, running a business can make it really hard to find the time to travel, deliver a presentation and keep up with the day to day operations. Especially without worrying about what you may be missing back at the office. However, tomorrow I will be heading off to deliver …
How Digital Signage Drives Marketing ROI
For most retailers the idea of digital signage leads to two things: 1) Lots of interest because consumers expect technology as part of their shopping experience. 2) Discomfort due to the struggle to measure the return on investment. For companies selling digital signage, it is about moving a product and service to help our clients meet a need, however with so much growth …
Big Data Rocks CES And We Didn’t Even Know It!
Up and down the halls of CES, new and exciting items comprising “The Internet of Things” surround us. Tech geeks everywhere can rejoice as the next wave of tech we need, want and have no use for is brought to Las Vegas for human consumption. If there were one overarching theme for the show it would be that just about …