From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
Practical Uses of Artificial Intelligence for Midmarket Marketers
AI is being embraced in the enterprise. But skepticism and confusion are holding back the midmarket. Here are some practical uses for AI in small firms today.
6 Keys to Making Smart Marketing Technology Choices
Spending on marketing technology continues to grow, but how can teams have confidence they are making the right choices? This structured process can help.
Trust: How to Use Technology to Generate Trust
Trust is the currency of business. When we trust an organization, we do business with them whenever and wherever it makes sense without questioning it. If we don’t trust an organization, we look for alternatives and we spend a fortune over-evaluating their pricing and value model. Trust is extremely valuable. Thus, it is imperative for us to reduce the amount …
Top Five Digital Transformation Trends in Retail
This week, I launched a new series focused on the biggest digital trends impacting various industries. First up was healthcare, where technology is gifting patients with greater access to quality care through telemedicine—and arming caregivers with even more life-saving tools like wearables, predictive data, and the Internet of Medical Things (IoMT). Now we move to retail, where a similar wave …
Just How Techy Is Your Marketing Department?
Technology isn’t just for your IT department. Marketing technology, or MarTech, is a hot topic, especially as organizations ready their 2017 budgets. Why should your business pay attention to the marketing automation trends for the coming year? Companies have access to an increasing amount of data about consumers, and applying that data via advanced applications like target account list building, …
Live at #SocialShakeUp15 Tech and Tools Dominate Future of Marketing – #SMACTALK Episode 30
In this week’s episode of SMACTalk (Social, Mobile, Analytics and Cloud), Brian Fanzo and I discuss the growing importance that tools and technology are playing in the world of marketing. With Brian heading off to Social Shake Up, the annual Social Media Today event in Atlanta, we started pondering the biggest challenges that enterprises and business are having with marketing …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …