Last month, we wrote about redefining the role of today’s CIO. We want to do something similar—defining the new work habits of highly successful digitally transformed CMO. The role of the CMO has changed in the last few years—and many would say it’s changing for the better. Today’s CMO holds a powerful position in the c-suite, leading the digital transformation …
Are CMOs Poised To Take Over Technology Purchasing?
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …
Social and Mobile Set To Inspire Workplace Transformation
Business has forever been a world of change. If we think of it – change has been the only constant factor given the proliferation of so many technologies since the last couple of decades. While change has occurred in all aspects, the workplace is where some of the most glaring transformations have taken place. Let’s take a look at two …
How Digital Signage Drives Marketing ROI
For most retailers the idea of digital signage leads to two things: 1) Lots of interest because consumers expect technology as part of their shopping experience. 2) Discomfort due to the struggle to measure the return on investment. For companies selling digital signage, it is about moving a product and service to help our clients meet a need, however with so much growth …
The Mobile Millennial Shifting Corporate Culture
For today’s knowledge worker, the ultimate technology euphoria is complete mobility and ubiquitous data access. Since we live in a knowledge economy, great work can happen anywhere. Mobility enables this. Place our teams around the world, give us access to cloud collaboration tools and we will asynchronously move business forward; meeting when we have to, but collaborating at all times. …
BYOD: The Good, The Bad And So Much More
When it comes to the next wave of Unified Communication platforms, to bring, or not to bring…that has become the question. To bring what you ask? To bring your own device, that is. Businesses and technology buyers everywhere are asking themselves this right now. With pressure mounting as CEOs and front line sales alike are looking to use their favorite …
5 Business Benefits of Telecommuting
When Yahoo! CEO Marissa Mayer banned telecommuting for her employees back in March, the decision stirred a vigorous debate throughout the InterWebs about the validity of businesses everywhere letting their employees work from home. The way I see it, telecommuting can boost the personal and professional productivity for any organization’s employees, not to mention that the more widely it …
8 Technologies That Comprise Unified Communications
The ability for businesses to communicate more efficiently on virtually any device is the catalyst for faster more connected organizations. Today I wanted to share this post with this great community of business leaders and aspiring leaders to help you all better understand the future of business communication. And in case you are wondering, when I say the future, I …
7 Cloud Capabilities Clouding Executive Views
The cloud is all the rage. From Apple’s iCloud to Netflix to Dropbox to Google Apps, we are surrounded by cloud talk. Business use is driving consumer use. Meanwhile, consumer use is creating a Bring Your Own Device (BYOD) landscape, and companies are feeling the pressure to embrace the cloud. However, business executives are at best cloudy about the value …